travel wallet womens
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$4.88–$54.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Review moat
Okay2,450.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 320K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
46
Top-5 brand share
51%
Open market
44%
- PASCACOO17%
- Stouchi11%
- Simikol10%
- GOAUS6%
- Sizobi6%
- ALLIVE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Passport Holder Cover Wallet RFID Blocking Leather Card Case Travel Accessories for Women Men (Pink)
PASCACOO$9.444.8★14,674 rev
Airtag Passport Holder Cover Wallet Travel Essentials RFID Blocking Leather Card Case International Must Haves Travel Accessories for Women Men(119#Grey)
PASCACOO$14.444.7★15,574 rev
Airtag Passport Holder Cover Wallet RFID Blocking Leather Case Travel Essentials Luggage Accessories Travel Must Have(118#Pink)
PASCACOO$15.684.8★14,674 rev
Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)
JOVAGO$15.104.6★41 rev
Sizobi Passport Holder for Travel RFID Passport Cover Wallet for Women Men Leather Passport Book Card Holder Case for International Travel Must Haves Accessories Cruise Ship Essentials Gifts Pink
Sizobi$9.064.7★347 rev
Newest
by launch dateAirtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)
JOVAGO$15.1041 rev
Passport Holder for Travel Personalized Passport Holder Initial Letter Rose Flower RFID Blocking Travel Wallets Credit Cards Holder for Women Men White K
Simikol$12.71110 rev
LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)
LORZOR$45.6140 rev
Stouchi Quick-Draw AirTag Passport Holder 1-Sec Pull Strap Magnetic Case
Stouchi$33.34408 rev
Stouchi AirTag Passport Holder with Detachable Magnetic Card Case Passport Holder for Travel RFID-blocking 1-Second Pull Strap & One-Hand Access Premium Vegan Leather Travel Document Organizer
Stouchi$32.91408 rev
Trending
90-day click momentumPassport Holder for Travel Personalized Passport Holder Initial Letter Rose Flower RFID Blocking Travel Wallets Credit Cards Holder for Women Men White K
Simikol$12.714.5★
Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)
JOVAGO$15.104.6★
Passport Holder Wallet Cover Personalized Letter A-Z Travel Wallet RFID Blocking Passport Cover Wallet Case for Travel Passport Book Holders for Women and Men Black-C
Simikol$11.864.8★
Passport Holder for Travel RFID Passport Holder with Airtag Compact Leather Passport Cover Case with Card Holders SIM Slots Passport Wallet for Women Men Airport Essentials Gift
Burskit$10.304.4★
Passport Holder Cover Initail Letter A-Z Travel Wallet Embossed Design RFID Blocking Card Holder Personalized Gift Passport Cover Wallet Passport Book Holders for Women and Girls Pink-S
Simikol$11.874.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Passport wallet- high quality”
“Vibrant colors”
“fits easily in my bag”
“Good Value”
“Cute and Durable”
“As advertised”
“Easy to use”
“soft leather”
“easy to carry while traveling”
“Plenty of pockets”
What buyers complain about
“Too big”
“Cheap made”
“Not durable”
“pulled away from the faux leather”
“Its very thick and bulky and make passport look like a some sort of notebook”
“Bulkier Than Expected”
“at an airport or anywhere else its too difficult to use”
“False advertising”
“The puffy finish makes the case bulky”
“wasnt sure because they were cheaply priced”