travel wallet
Skip itSoft demand (-5.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.70avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$6.89–$125.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Review moat
Okay2,811.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 249K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
58
Top-5 brand share
38%
Open market
57%
- ALLIVE8%
- WALNEW8%
- TOPBAG8%
- BOACAY7%
- Valante6%
- Travaci6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOPBAG Passport Holder Family Women Rfid Blocking Passport Wallet Travel Document Organizer for Premium Wallets Waterproof Passport Holders Bag for Women & Men Traveling Credit Cards Case
TOPBAG$9.504.7★2,482 rev
WALNEW Passport Holder Family for 4 RFID Blocking Travel Wallet Women Men Lightweight Zipper Document Organizer Pouch Bag Credit Cards Case Cover for Travelling Black
WALNEW$21.314.7★692 rev
Valante Premium Family Travel Document Organizer Capacious RFID Passport Holder Wallet (Large gray)
Valante$20.574.7★5,158 rev
Full Grain Leather Family Passport Holder for 4 Passports - RFID Passport Holder and Travel Document Organizer - Large Leather Travel Wallet for Families - Camel
Travaci$106.584.8★93 rev
BOACAY Travel Document Organizer with RFID Family Passport Holder Wallet for Women & Men Portable & Waterproof Case for Cards Boarding Pass Money
BOACAY$8.574.7★7,009 rev
Newest
by launch date
Family Passport Holder for Travel Women and Men Multiple RFID blocking Passport Holder MultiFunction Passport Wallet Passport Case Passport cover with Zipper
QIVANLIFE$18.5512 rev
Family Passport Holder for Travel Women and Men Multiple RFID blocking Passport Holder MultiFunction Passport Wallet Passport Case Passport cover with Zipper
QIVANLIFE$17.5412 rev
Handmade Genuine Leather Family Passport Holder | Travel Document Organizer Holds 4 Passports | Vintage Wristlet Wallet with Credit Card Slots (Brown)
Fasjosma$49.5225 rev
JUNDUN 2500 Fireproof Family Passport Holder RFID Blocking Upgraded Material Fireproof Passport Wallet for 4 Travel Document Organizer Case with Zipper for Passport and Card
JUNDUN$16.4026 rev
EcoVision Family Passport Holder for Travel with RFID Blocking Traveling Essentials Organizer Pouch Bag Light Passport Wallet for Travel Must Haves Accessories for Women Men
EcoVision$15.1952 rev
Trending
90-day click momentum
Likesing Family Passport Holder for 5 Leather RFID Blocking Multiple Passport Holder Wallet with Zipper Travel Document Organizer with Wrist Strap Card Slots and AirTag Pocket for Women Men(Brown)
Likesing$17.194.6★
Bellroy Travel Folio Second Edition - Ocean
Bellroy$125.584.4★
Handmade Genuine Leather Family Passport Holder | Travel Document Organizer Holds 4 Passports | Vintage Wristlet Wallet with Credit Card Slots (Brown)
Fasjosma$49.524.7★
Likesing Family Passport Holder for 4 Leather RFID Blocking Multiple Passport Holder Wallet with Zipper Travel Document Organizer with Wrist Strap Card Slots for Women Men(Brown)
Likesing$16.854.6★
JUNDUN 2500 Fireproof Family Passport Holder RFID Blocking Upgraded Material Fireproof Passport Wallet for 4 Travel Document Organizer Case with Zipper for Passport and Card
JUNDUN$16.404.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Bag”
“Fits perfectly”
“Many pockets”
“Exactly as described and pictured”
“Very portable”
“Excellent value”
“makes it easy to carry”
“Holds all my cards”
“Perfect color, as described”
“These bags are the perfect size and super lightweight, which I love”
What buyers complain about
“Bigger than expected”
“makes the bag look low quality”
“the strap is uncomfortable”
“Strange odor”
“coming to loose in the pocket area”
“A bit heavier than expected”
“Weak Zipper”
“Larger than appears in picture”
“Not leather”
“Waste of money”