trainers
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$68.47avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad8,534.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Price range
Bad$19.33–$503.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.7%return rate — above 6% kills the launch gate
Market size
Bad$45K$45K/yr · 299K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
152
Top-5 brand share
69%
Open market
26%
- Reebok21%
- Under Armour21%
- Nike10%
- New Balance9%
- adidas7%
- Flux Footwear4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 231 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Mens 608 V5 Casual Comfort Cross Trainer White/Navy 10.5 Wide
New Balance$55.424.6★90,603 rev
Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 9
Reebok$116.044.4★228 rev
Under Armour Mens Charged Surge 4 (100) White/Halo Gray/Black 10.5 US
Under Armour$41.814.6★14,502 rev
Under Armour Mens Charged Assert 10 Shoes (001) Black/Black/White 12
Under Armour$47.574.6★24,057 rev
Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Footwear White/Black/Reebok Rubber Gum 04 9
Reebok$113.704.4★228 rev
Newest
by launch date
Adidas Mens Lite Racer Adapt 7.0 White/Black/White 11
adidas$43.307,664 rev
Adidas Mens Run Falcon 5 Black/White/Black 10
adidas$42.973,052 rev
adidas Mens Swift Run White/White/Core Black 10.5
adidas$64.753,458 rev
adidas Mens Daily 4.0 Black/White/Gum 10.5
adidas$41.917,015 rev
Adidas Mens Kaptir 4.0 Black/Black/Gum 12
adidas$65.60977 rev
Trending
90-day click momentum
Under Armour Mens Charged Surge 4 (001) Black/Anthracite/White 10 US
Under Armour$43.594.6★
Nike Air Monarch 4 Medium Width Mens (13) White/Metallic Silver
Nike$65.584.4★
Amazon Essentials Womens Lightweight Knit Cross Trainer Sneakers Black/White 10
Amazon Essentials$23.394.4★
Reebok Rapid Strike Walking Mens Shoes Athletic Cross Training or Gym Sneakers for Men White/Black/Red 15 X-Wide
Reebok$43.324.2★
Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 8
Reebok$105.564.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable Shoes”
“true to fit”
“Great value”
“Amazing quality”
“Good for walking”
“Very lightweight and breathable”
“Very durable shoes”
“Appears to work as described”
“The support of the heel is good for him”
“easy to use”
What buyers complain about
“Runs large”
“Didnt last at all”
“the quality not as robust”
“It was uncomfortable”
“it seems they're a bit tight in the toe box”
“they rubbed my heel to the point of bleeding”
“No cushion”
“That really makes these shoes a poor value”
“Not as what is shown”
“Bad for long distance runs”