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toy story plush

Worth a look60/100

toy story plush shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($110K/yr) keeps it on the watch list.

Market/yr

$110K

Growth (1y)

+412.1%

Products

125

Brands

24

was 26 a year ago

Sellers

124

Price range

$7.94–$57.03

Returns

1.6%

Rating

4.8★

60/100

Worth a look

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
94
×0.30
Competition
98
×0.20
Quality gap
20
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +412.1% year over year.
14K7KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.8×

Competition

67%Disney
  • Disney67%
  • KIDS PREFERRED8%
  • monica + andy6%
  • Squishmallows4%
  • Disney Store3%
  • COSUSKET2%
  • Other (18 brands)10%

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen. 24 brands and 124 sellers compete here.

Brands

24 falling

was 26 a year ago

Sellers

124

Top 5 brand share

89%

#ProductBrandPriceRatingReviewsClick shareTrend
6KIDS PREFERRED$12.554.8★2,6123%falling

Product shelf

All 125 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High-quality construction that feels premium”

Fun/Entertainment Experience15%

“So much fun”

Size-Overall11%

“Large size which was a pleasant surprise”

Soft Feel11%

“soft on inside”

Gifting Purpose7%

“Good gift”

Value For Money6%

“great value for money”

Durability6%

“is holding up great”

Advertised Vs Actual Product5%

“Works as advertised”

Comfort-Overall1%

“So big and comfy”

Weight Light1%

“Not heavy at all so its perfect to pack around”

What buyers complain about

Size-Overall26%

“To small”

Value For Money11%

“I personally think the price is a little high”

Strap/String Quality8%

“the string broke after about one month of normal use”

Advertised Vs Actual Product6%

“Not as pictured”

Quality-Overall6%

“Cheap quality”

Durability5%

“Breaks easily”

Functionality-Overall4%

“Didnt work”

Battery Life3%

“Arrived with dead batteries”

Ease Of Use2%

“Hard to play with”

Strength2%

“Body feels flimsy”

Top return reasons

  • Size-Overall55%
  • Value For Money9%
  • Functionality-Overall6%
  • Advertised Vs Actual Product5%
  • Strap/String Quality4%
  • Quality-Overall3%
  • Defective Material/Parts3%
  • Gifting Purpose2%
  • Durability2%
  • Material Quality2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.