Skip to content

toy story 5

Worth a look63/100

toy story 5 shows demand growing >1,000%, but a small market ($392K/yr) keeps it on the watch list.

Market/yr

$392K

Growth (1y)

>1,000%

Products

43

Brands

12

Sellers

158

Price range

$4.01–$56.61

Returns

1.3%

Rating

4.6★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
100
×0.30
Competition
77
×0.20
Quality gap
27
×0.10
Returns
90
×0.10

Competition

26%Mattel
  • Mattel26%
  • Crocs21%
  • Disney19%
  • Get Trend12%
  • LeapFrog5%
  • Disney Store4%
  • Other (6 brands)13%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 12 brands and 158 sellers compete here.

Brands

12

Sellers

158

Top 5 brand share

82%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 43 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Fun game”

Quality-Overall14%

“Quality shirt”

Size-Overall8%

“It's definitely travel size friendly”

Gifting Purpose6%

“Great Christmas Gift”

Advertised Vs Actual Product6%

“Works as advertised”

Value For Money5%

“Worth it”

Durability4%

“The case feels very durable”

Collectibles3%

“good fun nice collectible”

Design-Overall2%

“The design is colorful”

Soft Feel2%

“The fabric is soft”

What buyers complain about

Size-Overall18%

“Runs small”

Durability10%

“Breaks easily”

Value For Money6%

“Also, the price is absolutely insane for what you get”

Quality-Overall6%

“Overpriced for the quality”

Functionality-Overall5%

“then stopped working”

Audio Quality3%

“No sound”

Advertised Vs Actual Product3%

“Sizes are misleading”

Strap/String Quality3%

“the string broke after about one month of normal use”

Touch/Button Controls2%

“a button broke off”

Battery Life2%

“the battery is dead”

Top return reasons

  • Size-Overall29%
  • Functionality-Overall13%
  • Value For Money10%
  • Touch/Button Controls8%
  • Defective Material/Parts8%
  • Advertised Vs Actual Product3%
  • Audio Quality3%
  • Strap/String Quality3%
  • Quality-Overall2%
  • Gifting Purpose2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.