tory burch wallet
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great281.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.22avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$10.03–$172.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$308K$308K/yr · 788K searches
Returns
Okay4.3%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
17
Top-5 brand share
94%
Open market
4%
- Coach88%
- Michael Kors2%
- CLUCI2%
- Marc Jacobs1%
- Youbus1%
- Tory Burch1%
- Open — no brand owns it (6 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COACH Polished Pebble Leather Essential Card Case Black One Size
Coach$74.234.8★520 rev
Coach Attachment Card Case
Coach$74.384.8★201 rev
Coach Womens Essential Card Case Maple One Size
Coach$74.154.8★520 rev
Coated Canvas Signature Essential Chain Card Case
Coach$90.354.8★150 rev
Coach Womens Essential Slim Card Case Black One Size One Size
Coach$93.464.7★381 rev
Newest
by launch date
Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size
Coach$94.91303 rev
Coach Essential Card Case
Coach$70.42520 rev
Flat Card Case in Natural Full-Grain Leather
Coach$73.26100 rev
Coated Canvas Signature Essential Chain Card Case
Coach$90.35150 rev
COACH Womens Essential Card Case Melon Pink One Size
Coach$68.28520 rev
Trending
90-day click momentumCoach Essential Card Case
Coach$70.424.8★
Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size
Coach$94.914.7★
Coach Quilted Pillow Leather Essential Small Zip Around Card Case
Coach$80.484.7★
Flat Card Case in Natural Full-Grain Leather
Coach$73.264.5★
Diesel Womens Play Bi-Fold Zip II White/Pink Roses One Size
Diesel$150.130.0★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“true to brand quality”
“Fits everything I need”
“Love the color”
“Worth it”
“Beautiful leather”
“just as advertised”
“great design”
“Durable”
“Great wallet and holds many cards”
“The zipper goes smoothly”
What buyers complain about
“It will be too tight”
“zipper is broken unable to return”
“Looks and feels cheap”
“A little pricey”
“Unfortunately, to me it is too expensive to be so challenging to use”
“stiff”
“It broke”
“Terrible material- looks to cheap for the price”
“The color was different then shown”
“gets dirty fast”