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17

tortured poets department shirt

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A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 38Conversion 7Competition 0Returns 1Price range 18Avg price 69Brand share 0Review moat 52Quality gap 37

Avg price

Good$14.30

avg listing price — sweet spot $15–$100

Review moat

Good1,415.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$11.93–$15.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.8%

return rate — above 6% kills the launch gate

Market size

Bad$1K

$1K/yr · 13K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

100%

Open market

12%

  • MEROKEETY20%
  • BINTEHGS16%
  • FLOYU15%
  • veufcyas13%
  • G2TUP12%
  • YEXIPO12%
  • Open — no brand owns it (1 brand, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5210%$10315%$15520%$2071101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +10.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNov

Peak months: Jul, Aug, Oct, Dec · busiest ÷ quietest = 7.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“Looks just like picture”

Stretchability/Expandability/Elasticity17%

“So cute and stretchy”

Material Quality14%

“The shirt is made of thick enough cotton as to not be see through”

Soft Feel13%

“Perfectly soft and oversized”

Comfort-Overall10%

“All in all it's a cute and comfy T-shirt”

Size-Overall8%

“True to size”

Machine Wash Suitability4%

“the print has held up nice in the wash so far”

What buyers complain about

Size-Overall25%

“Oversized”

Color20%

“I assumed it was brown which was wrong”

Neck Fit10%

“The neck part is way too high I had to cut it to make it comfortable”

Print Quality7%

“Unfortunately, the letters quickly fade after washing”

Top return reasons

Size-Overall49%
Length9%
Neck Fit6%
Sleeve Fit5%
Chest Fit4%
Material Quality4%
Color3%
Arm Fit3%
Gap/Hole2%
Waist Fit2%