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tornado costume

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A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 25Conversion 25Competition 45Returns 35Price range 86Avg price 95Brand share 51Review moat 99Quality gap 84

Review moat

Incredible13.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$32.91

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$71.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 6% kills the launch gate

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 52K searches

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

13

Top-5 brand share

74%

Open market

19%

  • Tornado Storm Chaser Merch Store24%
  • PGOND16%
  • Fun Costumes16%
  • Mepase12%
  • Fisyme8%
  • Glaphy7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 37 weeks — -0.7% search growth over the last 90 days.
7K5KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Gift”

Durability17%

“Long lasting”

Value For Money17%

“You get a lot for your money”

Size-Overall11%

“fit great”

What buyers complain about

Length33%

“Short adults,”

Size-Overall33%

“Short adults,”

Thickness33%

“Im a thicker build”

Top return reasons

Size-Overall47%
Length16%
Waist Fit6%
Quality-Overall5%
Chest Fit3%
Advertised Vs Actual Product3%
Value For Money3%
Moist/Dry3%
Width3%
Shape/Style3%