tooth fairy costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$8.02–$49.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,423.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 163K searches
Returns
Bad11.8%return rate — above 6% kills the launch gate
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
65%
Open market
31%
- VEBZIN38%
- Fun Costumes9%
- Fun World8%
- Vifcotlyp6%
- Funcredible5%
- Bbonlinedress4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEBZIN Rhinestone Fishnet Stockings for Women Sparkly Tights Sparkle Leggings Tights Mesh Glitter
VEBZIN$8.114.4★7,209 rev
Vifcotlyp Fairy Wings Butterfly Wings Adult Women Fairy Costume Accessories with Crown Wand for Halloween Dress up Party
Vifcotlyp$10.924.5★150 rev
Womens Tooth Fairy Costume whimsical Tooth Fairy Dress With Attached Wings Tooth Headband Wand And Tooth Drawstring Bag
Fun Costumes$49.583.7★25 rev
Funcredible White Costume Wings Star Wand & Glitter Adult Halloween & Festival Cosplay Accessory Set
Funcredible$12.734.4★639 rev
Fun World Costumes mens Tooth Fairy Adlt Cstm Adult Sized Costumes White One Size US
Fun World$35.394.2★115 rev
Newest
by launch date
EraSpooky Womens Tooth Fairy Costume Halloween Adult Funny Fairytales Fancy Dress with Wings Necklace and Magic Stick
EraSpooky$26.993 rev
ODESABO 2 Pcs Fairy Wings Girls Kids Butterfly Wings and Wand Fairy Wings Costume for Adults Girls Halloween Dress Up (White)
ODESABO$9.2787 rev
Skicuff 4 Pcs Tooth Halloween Fairy Costume Set Include Butterfly Wings Sparkling Fairy Bag Fairy Magic Wand and Crowns for Halloween Cosplay Party
Skicuff$29.1919 rev
Ellames Womens Tulle Skirts High Low Layered Puffy Fairy Skirts Midi Length Irregular Tutu Skirt Black Medium
Ellames$20.911,110 rev
KalcyKizz Adult Tooth costume
KalcyKizz$25.9210 rev
Trending
90-day click momentum
Sratte 6 Pcs Halloween Girls Fairy Costume Set Fairy Wings Dress Up Wings Star Wand and Gold Crowns Halloween Costume Dress Up Accessories 13 Inches Gold Wand Party Crowns Birthday Decorations
Sratte$16.104.4★
LUCKELF Sexy High Waist Tights Sparkle Rhinestone Fishnets Party Rhinestone Mesh Stockings (Free Size Natural)
LUCKELF$8.024.1★
Bbonlinedress White Tutu for Women Adult 4th of July Outfits Puffy Tulle Skirt Angel Costume Bachelorette Bridal Party Mini Ballet Dance Skirts White L
Bbonlinedress$20.944.3★
VEBZIN Rhinestone Fishnet Stockings for Women Sparkly Tights Sparkle Leggings Tights Mesh Glitter
VEBZIN$8.114.4★
Ellames Womens Tulle Skirts High Low Layered Puffy Fairy Skirts Midi Length Irregular Tutu Skirt Black Medium
Ellames$20.914.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 60.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This is so beautiful and shiny”
“Parts are good”
“I think they really really elevated my look”
“Its so pretty”
“good value”
“Comfortable”
“seem to be perfect size”
“It seems very durable”
“Did the job”
“Appropriate size for an adult's head and not heavy”
What buyers complain about
“They look very cheap”
“Started ripping the second I started pulling them up”
“These run small”
“Not the best color for me”
“They came used”
“I thought they would sparkle more”
“In the photo advertisement. the only photo most people look at”
“Was a lot heavier than I anticipated”
“Does not fit all the way to crotch and stay there”
“they dont actually work”