toddler winter coat
Worth a look54/100toddler winter coat shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($111K/yr) keeps it on the watch list.
Market/yr
$111K
Growth (1y)
+238.9%
Products
151
Brands
47
was 39 a year ago
Sellers
89
Price range
$6.25–$62.06
Returns
5.5%
Rating
4.7★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +238.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.5×
Competition
- Columbia16%
- Simple Joys by Carter's14%
- The Children's Place12%
- EIGIOO10%
- Amazon Essentials10%
- monica + andy3%
- Other (41 brands)34%
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 47 brands and 89 sellers compete here.
Brands
47 rising
was 39 a year ago
Sellers
89
Top 5 brand share
63%
Product shelf
All 151 tracked products in this niche.
Columbia Toddler Boys Steens Mt II Fleece Black 3T
Columbia
$22.314.8★15,623 reviews
Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T
Columbia
$24.414.8★19,528 reviews
monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant
monica + andy
$35.094.5★38 reviews
AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
AiWMGL
$19.634.5★1,465 reviews
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months
Simple Joys by Carter's
$17.124.8★33,494 reviews
CECORC Winter Coats for Kids with Hoods Light Puffer Jacket for Girls Boys | Baby Infants Toddlers 12-18 Months Blue
CECORC
$22.254.6★7,723 reviews
Simple Joys by Carters Girls Toddler 2-Pack Fleece Full Zip Hoodies Pink/Gray 3T
Simple Joys by Carter's
$22.674.8★19,114 reviews
EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years
EIGIOO
$18.824.7★641 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Cute and Warm”
“looks well made”
“So soft”
“Good coat for the price”
“super comfortable”
“material is good quality and very thick”
“Perfect Lightweight Jacket”
“Excellent quality and choice of color”
“Accurate description”
What buyers complain about
“And legs are too short”
“Cheaply made”
“Not very thick”
“Zipper seemed cheap”
“Probably won't last long”
“Cheap as cheap could be”
“not water proof”
“Very thin”
“poorly sewn”
“One of the buttons was already broken when I opened the package”
Top return reasons
- Size-Overall71%
- Length3%
- Sleeve Fit3%
- Material Quality3%
- Advertised Vs Actual Product2%
- Thin2%
- Waist Fit2%
- Color2%
- Value For Money2%
- Chest Fit1%