toddler robe
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$8.81–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Good$330K$330K/yr · 2.2M searches
Review moat
Okay3,317.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
66%
Open market
30%
- Doctor Unicorn30%
- V.&GRIN24%
- Burt's Bees Baby6%
- FunnyPaja4%
- Umeyda4%
- HDOBHIO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
V.&GRIN Girls Fleece Hooded Robe Soft Plush Warm Bathrobe Cozy Unicorn Sleepwear Gift for 5-14 Years Lilac Heart 7-8
V.&GRIN$16.074.7★2,826 rev
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 7-8)
V.&GRIN$23.114.6★170 rev
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old
Burt's Bees Baby$24.984.8★274 rev
Doctor Unicorn Soft Hooded Rainbow Bathrobe Sleepwear for Girls (Bright Purple- 12-13 Years)
Doctor Unicorn$19.484.7★3,820 rev
V.&GRIN Boys Fleece Robe Hooded Plush Soft Fuzzy Bathrobe for Kids 5-14 Years Cozy Warm Sleepwear GiftNavy 7-8
V.&GRIN$18.244.7★3,426 rev
Newest
by launch date
Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy B-11 Years)
Doctor Unicorn$21.391,556 rev
IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Navy Blue 10-12 Years
IHU$17.46345 rev
IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Blue Buffalo Plaid 10-12 Years
IHU$17.39345 rev
UERJTWXW Kids Hooded Bathrobe 100% Cotton Pajama Robe Boys and Girls Soft Towel Morning Gown 2-12 Spa Toddler Long Bathrobe
UERJTWXW$31.1627 rev
UERJTWXW Kids Hooded Bathrobe 100% Cotton Pajama Robe Boys and Girls Soft Towel Morning Gown 2-12 Spa Toddler Long Bathrobe
UERJTWXW$31.6027 rev
Trending
90-day click momentumDoctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy B-11 Years)
Doctor Unicorn$21.394.7★
UERJTWXW Kids Hooded Bathrobe 100% Cotton Pajama Robe Boys and Girls Soft Towel Morning Gown 2-12 Spa Toddler Long Bathrobe
UERJTWXW$31.164.6★
UERJTWXW Kids Hooded Bathrobe 100% Cotton Pajama Robe Boys and Girls Soft Towel Morning Gown 2-12 Spa Toddler Long Bathrobe
UERJTWXW$31.604.6★
Warm Cuddles Premium Soft Toddler Bathrobe - Rayon from Bamboo Toddler Robe with Hood - Kids Girls & Boys Robe (2-3T Blue)
Warm Cuddles$34.754.7★
Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Legend Gamer - 10-11 Years)
Doctor Unicorn$16.834.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Fit perfectly”
“High quality robe”
“Comfortable”
“washed up nicely”
“Feels warm and cozy”
“Accurate color and fit”
“Great value”
“AS described”
“very nice fleece thickness”
What buyers complain about
“low quality”
“beware of sizing”
“The only small downside is that it could be a bit thicker for extra warmth”
“Doesn't an inside string to help tie from the inside”
“Not what you think”
“it is less absorbent than Id hoped”
“Very wrinkled”
“Thin material”
“not cozy”
“seam came apart after the first washing”