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toddler rash guard boy

Skip it49/100

a small market ($38K/yr) — toddler rash guard boy doesn't clear our bar today.

Market/yr

$38K

Growth (1y)

+157.1%

Products

89

Brands

28

was 33 a year ago

Sellers

29

Price range

$7.27–$28.11

Returns

4.1%

Rating

4.7★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
72
×0.30
Competition
91
×0.20
Quality gap
23
×0.10
Returns
67
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +157.1% year over year.
14K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.3×

Competition

16%Smarash
  • Smarash16%
  • DRONIRING12%
  • Gerber7%
  • Willit7%
  • RUGGEDBUTTS6%
  • PUMYOON6%
  • Other (22 brands)46%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 28 brands and 29 sellers compete here.

Brands

28 falling

was 33 a year ago

Sellers

29

Top 5 brand share

47%

#ProductBrandPriceRatingReviewsClick shareTrend
6Simple Joys by Carter's$18.894.8★45,0212%falling
11Simple Joys by Carter's$27.944.9★4,4702%falling

Product shelf

All 89 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“True to size”

Quality-Overall12%

“Good quality”

Color7%

“The colors look just like whats shown in the photos”

Value For Money6%

“the 2-pack offers the best value”

Soft Feel4%

“The material feels amazing, soft, smooth, and nicely substantial without being overly thick or heavy”

Durability4%

“Its a good blend material will hold up”

Material Quality3%

“Great material”

Suitability Hot Weather3%

“breathable even in 100-degree desert heat”

Comfort-Overall2%

“Comfortable”

Exercise/Sports Suitability2%

“These are good swim shirts”

What buyers complain about

Size-Overall23%

“Poor fit”

Washability6%

“actuality you got -13 good for four washes after that no good”

Color5%

“Leaving 3 stars since the color bleeds”

Advertised Vs Actual Product4%

“just not as described”

Pilling/Linting4%

“After the first wash it pilled”

Stain Resistance4%

“Shirt is nice- too bad it came with a stain on the front”

Thin4%

“Material too thin”

Quality-Overall3%

“Very poor quality”

Value For Money3%

“that diminishes the value here slightly”

Material Quality2%

“Not great material”

Top return reasons

  • Size-Overall75%
  • Color4%
  • Length4%
  • Material Quality3%
  • Advertised Vs Actual Product2%
  • Value For Money2%
  • Thin1%
  • Chest Fit1%
  • Sleeve Fit1%
  • Waist Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.