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toddler plaid shirt

Skip it48/100

a small market ($21K/yr) — toddler plaid shirt doesn't clear our bar today.

Market/yr

$21K

Growth (1y)

+248.7%

Products

117

Brands

34

was 24 a year ago

Sellers

34

Price range

$8.51–$41.80

Returns

9.0%

Rating

4.7★

48/100

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Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
82
×0.30
Competition
95
×0.20
Quality gap
22
×0.10
Returns
22
×0.10

Demand

Weekly Amazon search volume, last 32 weeks — +248.7% year over year.
11K5KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26

Competition

28%The Children's Place
  • The Children's Place28%
  • Amazon Essentials27%
  • MAMAMI11%
  • Gymboree4%
  • Balabala3%
  • ScHaXjm3%
  • Other (28 brands)24%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 34 brands and 34 sellers compete here.

Brands

34 rising

was 24 a year ago

Sellers

34

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend
8Amazon Essentials$13.394.7★2,0292%rising
15Amazon Essentials$13.934.7★2,0292%flat

Product shelf

All 117 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Great quality, holds up to the wash and so soft”

Size-Overall25%

“Fits great”

Soft Feel7%

“So cute and soft”

Material Quality5%

“The cotton material feels high-quality and comfortable, making it a great pick for dressy occasions”

Color5%

“Great color”

Warmth4%

“soft, warm and thick material, perfect for a winter flannel”

Design-Overall4%

“Looked cute on my boy”

Comfort-Overall3%

“They are so comfy”

Shape/Style3%

“This boys plaid button-down shirt is simple, classic, and easy to style”

Gifting Purpose2%

“PERFECT TODDLER BOY'S GIFT”

What buyers complain about

Size-Overall58%

“runs very small”

Thickness4%

“The material is really thick”

Length4%

“the shorts were bigger than expected”

Durability2%

“so I'm not sure how it will hold up in the long term”

Stretchability/Expandability/Elasticity1%

“Not super stretchy”

Value For Money1%

“far more expensive than the price suggests”

Wrinkles1%

“My only minor gripe is that pure cotton wrinkles easily”

Top return reasons

  • Size-Overall58%
  • Length9%
  • Color6%
  • Sleeve Fit5%
  • Material Quality4%
  • Chest Fit4%
  • Value For Money2%
  • Product Condition2%
  • Quality-Overall2%
  • Advertised Vs Actual Product1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.