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toddler girl winter coat

Skip it50/100

a small market ($71K/yr) — toddler girl winter coat doesn't clear our bar today.

Market/yr

$71K

Growth (1y)

+217.9%

Products

114

Brands

39

was 15 a year ago

Sellers

63

Price range

$9.94–$112.32

Returns

7.2%

Rating

4.7★

50/100

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Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
79
×0.30
Competition
95
×0.20
Quality gap
20
×0.10
Returns
38
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +217.9% year over year.
57K28KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 66.8×

Competition

39%The Children's Place
  • The Children's Place39%
  • AiWMGL7%
  • Columbia7%
  • Amazon Essentials6%
  • Carhartt4%
  • Simple Joys by Carter's3%
  • Other (33 brands)34%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 39 brands and 63 sellers compete here.

Brands

39 rising

was 15 a year ago

Sellers

63

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 114 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth21%

“Beautiful and warm”

Size-Overall19%

“It was an accurate fit”

Quality-Overall15%

“Amazing quality”

Color6%

“The pink color is gorgeous”

Weather Proof5%

“is perfect for cold weather”

Soft Feel5%

“The fabric is soft”

Value For Money4%

“Good for price”

Comfort-Overall3%

“Quality and comfort”

Durability2%

“Well made and durable”

Advertised Vs Actual Product2%

“item as described”

What buyers complain about

Size-Overall26%

“runs big”

Quality-Overall11%

“Bad quality”

Zipper Quality8%

“zipper broke almost immediately”

Durability5%

“Probably won't last long”

Pockets/Compartments5%

“I do wish the pockets had zippers”

Thickness4%

“Not very thick”

Thin4%

“Very thin”

Arm Fit2%

“the arms are super long”

Water Resistance2%

“not water proof”

Material Quality2%

“Cheap material”

Top return reasons

  • Size-Overall65%
  • Sleeve Fit6%
  • Length4%
  • Material Quality2%
  • Color2%
  • Warmth2%
  • Zipper Quality2%
  • Value For Money2%
  • Thin2%
  • Advertised Vs Actual Product2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.