time turner necklace
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Price range
Great$11.04–$46.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good568.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 6% kills the launch gate
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 96K searches
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
42
Top-5 brand share
94%
Open market
0%
- The Noble Collection38%
- Disguise21%
- Hefnoya19%
- Cinereplicas9%
- Alex and Ani7%
- Harry Potter6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★531 rev
Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory
Disguise$11.044.0★449 rev
Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)
Hefnoya$17.815.0★2 rev
Noble Collection - Harry Potter - Hermiones Time Turner
The Noble Collection$46.344.7★2,881 rev
Cinereplicas - Harry Potter - Time Turner necklace - Official License
Cinereplicas$26.674.1★1,099 rev
Newest
by launch dateHefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)
Hefnoya$17.812 rev
Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory Jewelry and Gift Fans Birthday
Hefnoya$15.221 rev
Harry Potter 20mm Fixed Time Turner Necklace by The Carat Shop
Harry Potter$16.1155 rev
Cinereplicas - Harry Potter - Time Turner necklace - Official License
Cinereplicas$26.671,099 rev
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in
Alex and Ani$26.2390 rev
Trending
90-day click momentumHefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)
Hefnoya$17.815.0★
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in
Alex and Ani$29.104.6★
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in
Alex and Ani$26.234.4★
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★
Harry Potter Time Turner Keyring - 50mm
Harry Potter$18.163.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well crafted”
“definitely looks like it will work”
“Great quality”
“easy to hook”
“Very fun and good quality”
“Great price”
“Nice display stand”
“reasonably good axis bearing for smooth turning movement”
What buyers complain about
“Literally broke 30 seconds after putting this on”
“the necklace is huge nothing like the picture I'll still wear it”
“cheap plastic”
“Misleading”
“Very sad for a more expensive version”