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throwing shoes

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Soft demand (-67.3% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 3Competition 76Returns 28Price range 71Avg price 76Brand share 14Review moat 91Quality gap 53

Review moat

Great183.5

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great$96.20

avg listing price — sweet spot $15–$100

Price range

Good$14.38–$133.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Market size

Bad$87K

$87K/yr · 378K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-67.3%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

80

Top-5 brand share

94%

Open market

3%

  • VELAASA57%
  • Nike21%
  • ASICS10%
  • Ifrich3%
  • Under Armour3%
  • Saucony3%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 20.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall50%

“Fit well and well made”

Gifting Purpose25%

“Gift for my Throwers”

Quality-Overall25%

“Quality was great”

What buyers complain about

Ease Of Use33%

“They have also been so hard to deal with”

Strap/String Quality33%

“the strap broke”

Quality-Overall33%

“Poor quality, not worth the money at all”

Top return reasons

Feet Fit34%
Size-Overall32%
Length13%
Width12%
Advertised Vs Actual Product2%
Comfort-Overall1%
Product Condition1%
Strap/String Quality1%
Color1%
Shape/Style1%