thor costume
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.50avg listing price — sweet spot $15–$100
Price range
Great$12.59–$66.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great352.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.5%return rate — above 6% kills the launch gate
Market size
Bad$93K$93K/yr · 311K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
48
Top-5 brand share
62%
Open market
31%
- BMJDGM17%
- L'VOW15%
- LEMONBABY14%
- Joukavor10%
- Marvel6%
- ILLOMEEGOOS6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LVOW Thunder God Cloak Medieval King Cape for Men Women Halloween Thor Cosplay Renaissance LARP Costume(Burgundy)
L'VOW$34.814.3★46 rev
BMJDGM Childrens superhero Thor costume Classic Muscle Costume Suit Includes headpiece hammer cape (Small)
BMJDGM$38.394.6★57 rev
Joukavor Medieval Cloak Thor Costume Cape Adult Women Men for Halloween Cosplay Comic Con (Burgundy)
Joukavor$35.383.8★27 rev
LEMONBABY Little Kids Boys Costume Home Wear Pajamas Sets Cotton Sleepwear (as1 age 3_years grey)
LEMONBABY$20.294.5★157 rev
ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props
ILLOMEEGOOS$34.700.0★0 rev
Newest
by launch date
Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8
Marvel$16.093,269 rev
ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props
ILLOMEEGOOS$34.700 rev
Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)
Ditip$33.301 rev
LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)
LEMONBABY$18.11157 rev
Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children
Lobcssud$27.6561 rev
Trending
90-day click momentumILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props
ILLOMEEGOOS$34.700.0★
Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)
Ditip$33.305.0★
LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)
LEMONBABY$18.114.5★
Red Costume Cape Cloak Cosplay Costume Coat Outfits Adult Men Women
Hainnum$39.264.4★
Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)
CosInStyle$19.394.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 18.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Toy”
“Amazing gift”
“Nice fit”
“Doesnt look cheap”
“Exactly what I ordered”
“Its soft and looks nice”
“Good buy”
“Those nerf bullets really fly”
“its very nice and comfortable thanks”
“Bright enough when lit tho”
What buyers complain about
“Broke the first day”
“Not working”
“Cheap quality”
“Terrible, wouldn't stay inflated from the beginning”
“A little small”
“The batteries died”
“Made with very thin plastic definitely not going to last”
“is thin and feels like its more padding than pleather”
“Moldy.,parts missing”
“Moldy”