the north face women
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$91.70avg listing price — sweet spot $15–$100
Market size
Good$279K$279K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,955.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.45–$345.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 6% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
55
Top-5 brand share
96%
Open market
4%
- The North Face89%
- Columbia2%
- 33,000ft2%
- Outdoor Ventures2%
- MOERDENG1%
- Willit1%
- Open — no brand owns it (10 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 116 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium
The North Face$76.264.7★704 rev
The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium
The North Face$191.484.6★599 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size
The North Face$69.244.7★17,720 rev
THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size
The North Face$79.644.7★17,720 rev
Newest
by launch date
The North Face Womens Quest Jacket White Dune X-Large
The North Face$139.993 rev
The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size
The North Face$129.760 rev
The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Lali Guran/Rhododendron One Size
The North Face$27.864,029 rev
The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric Metal Pink Medium
The North Face$80.3251 rev
The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large
The North Face$32.0287 rev
Trending
90-day click momentum
The North Face Womens Wildflower Short-Sleeve Tee - Casual Stylish Graphic T-Shirt Relaxed Fit Soft Cotton Fabric Frost Grey Medium
The North Face$34.214.9★
The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size
The North Face$129.760.0★
The North Face Womens Quest Jacket White Dune X-Large
The North Face$139.993.5★
The North Face Womens Evolution Simple Dome Relaxed Short-Sleeve Tee - Classic T-Shirt Embroidered Logo Cotton Fabric TNF Pale Grey Heather Large
The North Face$32.154.0★
Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black S)
G Gradual$15.044.6★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -67.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“This bag is excellent quality”
“Cute and warm”
“So comfortable”
“The color was so cute”
“Good value”
“So soft”
“held up well”
“Lots of pockets”
“As advertised,”
What buyers complain about
“item runs large”
“over priced”
“MUTED BLUE”
“not as thick as a running or workout sock”
“when the string snapped there's no way to attach it back in. it just flops around”
“This item arrived used”
“the softness and quality cant be shown”
“it has that cheap synthetic look and feel”
“It broke within one week of having it :”
“Defective Zipper”