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the gym people shorts

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High returns (11.0%) — this niche doesn't clear our bar today.

Market size 23Growth 30Conversion 10Competition 94Returns 4Price range 79Avg price 90Brand share 25Review moat 21Quality gap 58

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$20.87

avg listing price — sweet spot $15–$100

Price range

Great$10.11–$34.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$90K

$90K/yr · 522K searches

Review moat

Bad11,433.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.0%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

22

Top-5 brand share

90%

Open market

7%

  • THE GYM PEOPLE66%
  • Aurefin9%
  • MCEDAR6%
  • CRZ YOGA5%
  • HXUNJW4%
  • AugIris3%
  • Open — no brand owns it (11 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$5K8%$7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 128 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
23K18KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fit like a glove”

Comfort-Overall14%

“Perfect comfortable”

Soft Feel8%

“Butter Soft”

Quality-Overall7%

“Excellent Quality—Ordered Twice”

Exercise/Sports Suitability5%

“The Best Sports Bra”

Pockets/Compartments4%

“love the pockets”

Color4%

“Colors are absolutely amazing”

Material Quality4%

“Nice heavy material”

Value For Money3%

“Best money ever spent”

Waist Fit2%

“waist is just right”

What buyers complain about

Size-Overall21%

“Very long”

Material Quality5%

“not the material”

Thickness4%

“Thick”

Quality-Overall3%

“Cheaply made”

Stretchability/Expandability/Elasticity3%

“no stretch at all”

Waist Fit3%

“Bad / uncomfortable waist band”

Comfort-Overall3%

“Cheap and uncomfortable”

Transparency3%

“See through”

Product Condition2%

“Arrived used”

Color2%

“Did not like color”

Top return reasons

Size-Overall50%
Waist Fit11%
Length9%
Material Quality6%
Thigh Fit4%
Inseam Fit3%
Hip Fit2%
Advertised Vs Actual Product2%
Thin1%
Shape/Style1%