thanos costume
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.92avg listing price — sweet spot $15–$100
Price range
Incredible$14.85–$77.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good712.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 6% kills the launch gate
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 70K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
79
Top-5 brand share
80%
Open market
15%
- NDJLNZ29%
- Rubies17%
- MARVEL THE AVENGERS14%
- HIMIC E77C11%
- Marvel9%
- BengPro5%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)
NDJLNZ$37.263.7★60 rev
NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries
NDJLNZ$35.114.1★44 rev
HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(Medium Sleeveless Thanos)
HIMIC E77C$19.764.4★3 rev
Rubies Adult Marvel Avengers: Infinity War Deluxe Latex Thanos Mask Multi-colored One Size
Rubies$77.083.5★27 rev
Marvel Thanos Hero Mask Toys Classic Design Inspired By Avengers Endgame for Kids Ages 5 and Up
MARVEL THE AVENGERS$24.934.1★15 rev
Newest
by launch date
Marvel Avengers Endgame Thanos Halloween Costume T-Shirt
Marvel$19.7829 rev
HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(Medium Sleeveless Thanos)
HIMIC E77C$19.763 rev
HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(X-Large Sleeveless Thanos)
HIMIC E77C$19.153 rev
NDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)
NDJLNZ$37.2660 rev
NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries
NDJLNZ$35.1144 rev
Trending
90-day click momentumNDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)
NDJLNZ$37.263.7★
kinstell Jedi Uniform Hooded Robe Knight Suits Black Tunic Uniform Full Halloween Darth Hooded Robe Cloak Cosplay Costume
kinstell$14.854.4★
Rubies Childs Marvel: Avengers Endgame Deluxe Thanos Costume Small
Rubies$56.064.5★
NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries
NDJLNZ$35.114.1★
yuehong Long Curly Blonde Brown Mens Wig Superhero Cosplay Costume Hair with Big Beard Heat Resistant Synthetic Fibers Fluffy Durable Breathable Wig
yuehong$28.844.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 13.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and exactly as described”
“Very sturdy material thanos looked complete”
“Is exactly what it is”
“good size”
“Worth the buy”
“It lights up fairly well”
“Fun”
“It served its purpose”
“Its pretty durable, good size”
“lightweight”
What buyers complain about
“broke after 2 uses”
“It is big”
“Smells horrible”
“Description does NOT Match picture of item”
“cheap”
“the condition in which it arrived made it feel more like an opened item than a new gift”
“It's a super hard and still plastic”
“The glove is pretty stiff”
“It is made cheaply”
“Did not come with instructions”