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53

teen sports bras for girls ages 12-14

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Market size 21Growth 54Conversion 16Competition 96Returns 36Price range 76Avg price 84Brand share 91Review moat 40Quality gap 32

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$33.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,474.15

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 6% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 347K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

53

Top-5 brand share

44%

Open market

50%

  • SALIA GIRL12%
  • Sascina9%
  • Haloumoning8%
  • Stelle8%
  • JOCMIC7%
  • Herepai6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 122 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +26.8% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Comfortable to wear”

Size-Overall17%

“not too tight”

Soft Feel11%

“Silky and soft”

Quality-Overall7%

“Though they are higher quality than expected”

Exercise/Sports Suitability5%

“Perfect Sports Bra”

Value For Money4%

“Worth every penny”

Color3%

“the colors are versatile”

Material Quality2%

“The material feels durable”

Stretchability/Expandability/Elasticity2%

“Soft and stretchy”

Machine Wash Suitability2%

“Washable and comfortable all around”

What buyers complain about

Size-Overall21%

“Runs very small”

Quality-Overall7%

“Not made well”

Strap/String Quality7%

“No adjustable straps”

Thickness4%

“Padding isnt thick”

Material Quality3%

“The material is odd”

Durability3%

“not durable AT ALL”

Comfort-Overall2%

“These are so uncomfortable”

Value For Money2%

“Cheap”

Chest Fit2%

“Not the best support if you have a bigger chest”

Cushion1%

“Light padding is ridiculous”

Top return reasons

Size-Overall64%
Chest Fit13%
Cushion3%
Material Quality3%
Thin2%
Advertised Vs Actual Product2%
Comfort-Overall2%
Shape/Style1%
Strap/String Quality1%
Waist Fit1%