Skip to content
42

teacher halloween costume

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 14Conversion 0Competition 86Returns 18Price range 74Avg price 92Brand share 94Review moat 64Quality gap 48

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$6.00–$40.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good944.02

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.8%

return rate — above 6% kills the launch gate

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 482K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

42

Top-5 brand share

41%

Open market

54%

  • Mepase15%
  • Avidlove8%
  • ALLTB7%
  • XSPICE6%
  • Laqeyko5%
  • YAMQETKO5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$06%$09%$012%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 60 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 159.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The sizing was very accurate”

Quality-Overall18%

“The quality of this costume is amazing”

Comfort-Overall10%

“Very comfy”

Value For Money7%

“Good for the price”

Material Quality6%

“Nice material”

Color5%

“Good color”

Advertised Vs Actual Product3%

“item is as pictured”

Shape/Style2%

“The style was cute”

Ease Of Use2%

“ease to use”

Design-Overall2%

“the design looks fantastic”

What buyers complain about

Size-Overall30%

“really baggy”

Quality-Overall11%

“Poor Quality”

Material Quality5%

“Poor quality material”

Advertised Vs Actual Product4%

“Although the concept was good the presentation was not”

Thickness3%

“So it is semi thick”

Color3%

“The black blended into the white so the white is dingy”

Thin3%

“Very thin”

Durability3%

“Bracelet broke just after a couple wears”

Transparency1%

“wrinkly and see through”

Chest Fit1%

“If you have a large bust, the shirt will not button”

Top return reasons

Size-Overall54%
Length7%
Material Quality5%
Sleeve Fit4%
Quality-Overall4%
Advertised Vs Actual Product3%
Thin2%
Chest Fit2%
Value For Money2%
Waist Fit2%