taylor swift football
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$38.86avg listing price — sweet spot $15–$100
Price range
Great$12.05–$81.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,132.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 116K searches
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Returns
Bad13.8%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
153
Top-5 brand share
79%
Open market
19%
- Nike59%
- Amazon Essentials12%
- adidas3%
- EFAN3%
- BTFBM2%
- Brooks2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 132 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Womens Dri-Fit One Crew-Neck French Terry Sweatshirt Black/White Medium
Nike$51.800.0★0 rev
Nike Womens Sportswear Club Fleece Crew-Neck Sweatshirt Black/White Large
Nike$45.504.6★183 rev
Nike Womens Sportswear Club Fleece Crew-Neck Sweatshirt Dark Grey Heather/White X-Small
Nike$46.044.6★183 rev
Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather Small
Amazon Essentials$12.094.4★3,243 rev
Nike Womens Sportswear Club Fleece Crew-Neck Sweatshirt Black/White Medium
Nike$45.454.6★183 rev
Newest
by launch date
adidas Womens Small Logo Fleece Sportswear Sweatshirt Light Grey Heather/White Large
adidas$22.09460 rev
adidas Womens Small Logo Fleece Sportswear Sweatshirt Light Grey Heather/White Medium
adidas$21.20460 rev
adidas Womens Small Logo Fleece Sportswear Sweatshirt Olive Strata/White Medium
adidas$22.79460 rev
adidas Womens Small Logo Fleece Sportswear Sweatshirt Light Grey Heather/White Small
adidas$24.12460 rev
K-Swiss Cropped Sweatshirts for Women - Crewneck Pullover Sweatshirt Long Sleeve Workout Crop Tops Soft and Lightweight White M
K-Swiss$32.1633 rev
Trending
90-day click momentum
Stelle Cropped Sweatshirts for Women Cotton Long Sleeve Crop Tops Crewneck Pullover Oversized Sweater(Pina Colada Small
Stelle$26.934.4★
EFAN Womens Sweatshirts Hoodies Oversized Sweaters Crewneck Fleece Casual Tops Basic Comfy Fall Fashion Clothes 2026 Plus Size Maternity Workout Lounge Wear Winter Outfits Apricot M
EFAN$26.674.4★
Nike Womens Dri-Fit One Crew-Neck French Terry Sweatshirt Malachite/White XX-Large
Nike$64.500.0★
Nike Womens Dri-Fit One Crew-Neck French Terry Sweatshirt Malachite/White X-Large
Nike$63.010.0★
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Red Large
Amazon Essentials$13.894.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“AMAZING quality”
“Very comfortable”
“Great soft material”
“True to color and size”
“Keeps me warm”
“Worth it”
“nice comfy material”
“thick”
“perfect weight for cool days”
What buyers complain about
“Runs large”
“The color is off”
“cheap material”
“Looks cheap”
“Looks pushed up in the picture”
“Short sleeves”
“Bad sewing”
“Not as soft as I would like”
“It has very little stretch”
“Came in wrong and used”