tam
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.30–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,693.03avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 604K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
39
Top-5 brand share
48%
Open market
46%
- AWAYTR16%
- GraduationMall10%
- GraduationForYou9%
- HESTYA7%
- Shoe String King7%
- Misscom6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women French Wool Beret Hats - Solid Color Classic Beanie Winter Cap (Black)
AWAYTR$9.944.4★3,543 rev
GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides
GraduationForYou$18.854.5★86 rev
GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel
GraduationMall$29.414.4★622 rev
Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel
Misscom$18.973.6★7 rev
Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)
Wmcaps$11.454.8★1,465 rev
Newest
by launch date
HESTYA 3 Pieces Wool Beret Hat French Style Wool Beanie Cap Solid Color Winter Hat for Women and Girls Casual Use (Black Rust Red Sky Blue)
HESTYA$12.411,922 rev
3 Packs Winter Beanie Hats for Men Women Unisex Soft Warm Thick Beanies Cuffed Knit Skull CapBlack/Gray/Navy Mix
Hatromm$12.30711 rev
Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel
Mukum$21.993 rev
Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits -Red Beret Cap
CKYPTFK$9.42240 rev
lucdnc Beanies for Men Women 2 Pack Fall Winter Mens Hats Unisex Warm Knit Skullies Beanies Soft Ski Caps Black and Dark Gray
lucdnc$6.89834 rev
Trending
90-day click momentumGraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides
GraduationForYou$18.854.5★
GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel
GraduationMall$29.414.4★
Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel
Mukum$21.995.0★
GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia
GradPlaza$19.464.0★
FtyFty Graduation Doctoral Tam Blue Velvet 8 Sided with Gold Bullion Tassel (Black 8 Sides)
FtyFty$19.394.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“will fit as described”
“They are warm”
“Very well made”
“Great value”
“Very comfortable”
“Looks exactly as advertised”
“colors are bright and vibrant and cheerful”
“Soft and durable”
“these are nice and thick hats”
“The shape is perfect”
What buyers complain about
“it was HUGE”
“Cheap”
“There is no elasticity”
“Itchy”
“The material is extremely thin and feels cheap, nothing like what was shown in the product photos”
“came apart after one use”
“No shape, rough material”
“Smells atrocious”
“Not worth it”
“I just wish that a navy blue was included”