sword
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Market size
Great$1.8M$1.8M/yr · 6.0M searches
Avg price
Great$61.71avg listing price — sweet spot $15–$100
Review moat
Good642.01avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.64–$223.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
53 flat
Sellers
100
Top-5 brand share
33%
Open market
63%
- EVA-FRIEREN7%
- Snake Eye Tactical7%
- SZCO6%
- LQDSDJ6%
- anatak5%
- Kamaiwo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 92 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LQDSDJ Black Samurai Japanese Sword Katana Swords Hand-Forged
LQDSDJ$50.054.6★311 rev
SZCO 41 Handmade Rustic Medieval Broad Sword Collectible Full Tang Knight Sword for Adults with High Carbon Steel Blade & Leather Wrapped Handle for Display Reenactments & Cosplay
SZCO$35.474.5★1,415 rev
Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard
Fun Costumes$16.384.0★56 rev
3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift
EVA-FRIEREN$69.164.0★52 rev
Towatiwe Authentic Japanese Katana Sword - Exquisite Craftsmanship Real Katana High Toughness katanas (1060 Purple)
Towatiwe$45.024.7★116 rev
Newest
by launch date
LEYLEY Katana Sword with Gift Box Real 1060 High Carbon Steel Full-Tang Hand Forged and Head Tempered Authentic Japanese Samurai Sword.
LEYLEY$88.7810 rev
2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12
LYVENO$39.4833 rev
AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible
AOCQM$19.0450 rev
Cravonel Cyberpunk Spark Sword 31.5 in LED Light Up Saber with Mist
Cravonel$36.3857 rev
Cyberpunk Spark Sword 31.5inch 8 Colors RGB LED Light(Red)
Agard$36.8438 rev
Trending
90-day click momentum
WYOX Gel Boxing Hand Wraps Inner Gloves for Men and Women Quick 80cm Long Wrist Straps Elasticated Padded Boxing Wraps for Muay Thai MMA Kickboxing Martial Arts Training Bandages (Black L/XL)
WYOX$17.574.4★
2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12
LYVENO$39.484.8★
ANATAK Japanese Katana Sword - Polypropylene Black Blade with Saya Samurai Training Sword for Cosplay 40.1 inches
anatak$29.964.5★
KAWANO Katana Sword Japanese Handmade Damascus Steel Folded Samurai Sword Functional Full Tang Blade Katana Real Rayskin Handle with Gift Bag (Yukimura)
河野製紙$199.624.7★
AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible
AOCQM$19.044.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This is high quality blade”
“Great deal”
“Great toy”
“Sharp enough”
“No complaints had it for almost a year”
“Best gift ever”
“the design is very beautiful”
“It's so lightweight”
“Exactly what I wanted”
“the colors are pretty”
What buyers complain about
“broke quickly”
“not as sharp as advertised”
“Low quality”
“it is huge”
“A terrible value for the money”
“SLIGHTLY inaccurate to the photo”
“Flimsy”
“Parts missing or broke”
“The material is wrong for training”
“isnt fitted into the handle the best”