swim parka kids
Worth a lookShows a sweet-spot price point ($54.77 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Great$54.77avg listing price — sweet spot $15–$100
Price range
Great$22.16–$115.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good678.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 6% kills the launch gate
Market size
Bad$92K$92K/yr · 188K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
21
Top-5 brand share
71%
Open market
21%
- Hiturbo28%
- Delfina14%
- Catalonia10%
- Owntop9%
- Meshoufu9%
- SUN CUBE8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hiturbo Kids Bath Towel Hoodie: Soft Plush Zipper Surf Poncho - Warm Fleece Changing Towels Swimming Outerwear (Navy)
Hiturbo$26.034.5★546 rev
Hiturbo Waterproof Kids Swim Parka: Diamond Quilted Lightweight Swimming Windproof Surf Poncho - Hooded Swimmer Jacket with Quick-Dry Changing Towel Lined for Boys Girls 7-12 Years
Hiturbo$40.754.0★52 rev
Catalonia Kids Swim Parka with Hood Waterproof Sherpa Lined Swim Coat for Boys Girls Surf Jacket with Inner Pocket & Write-On Name Tag for Swimming Surfing Pool Beach & Stadium Blue
Catalonia$44.564.4★59 rev
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink
Delfina$77.205.0★8 rev
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Blue
Delfina$79.365.0★8 rev
Newest
by launch date
Catalonia Kids Swim Parka with Hood Waterproof Sherpa Lined Swim Coat for Boys Girls Surf Jacket with Inner Pocket & Write-On Name Tag for Swimming Surfing Pool Beach & Stadium Pink
Catalonia$43.9859 rev
Owntop Swim Parka Surf Poncho for Kids Youth and Adult Bat Wing Waterproof Changing Robe Unisex Women Men Oversized Windproof Quick Dry Robe Hooded Beach Towel Jacket Coat for Swimming Navy Blue L
Owntop$51.5638 rev
Owntop Warm Waterproof Swim Parka Warm Swim Parka Kid Youth Adult- Oversized Windproof Surf Poncho- Changing Robe Men and Women
Owntop$50.9455 rev
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink
Delfina$77.208 rev
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Blue
Delfina$79.368 rev
Trending
90-day click momentumCatalonia Kids Swim Parka with Hood Waterproof Sherpa Lined Swim Coat for Boys Girls Surf Jacket with Inner Pocket & Write-On Name Tag for Swimming Surfing Pool Beach & Stadium Pink
Catalonia$43.984.4★
Oceans7 US Coast Guard-Approved Kids Life Jacket 30-50 lbs -Type III PFD Flexible-Fit Open-Sided Design Personal Flotation Device Pink/Berry
Aqua LEISURE$30.944.6★
Owntop Warm Waterproof Swim Parka Warm Swim Parka Kid Youth Adult- Oversized Windproof Surf Poncho- Changing Robe Men and Women
Owntop$50.944.3★
Owntop Swim Parka Surf Poncho for Kids Youth and Adult Bat Wing Waterproof Changing Robe Unisex Women Men Oversized Windproof Quick Dry Robe Hooded Beach Towel Jacket Coat for Swimming Navy Blue L
Owntop$51.564.4★
Oceans7 US Coast Guard-Approved Type III Kids Life Jacket Personal Flotation Device with Comfortable Flex-Form-Fit Open-Sided Design Blue/White
Aqua LEISURE$27.004.6★
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +22.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Great quality and vibrant colors”
“they are very comfortable”
“warm for her”
“Durable”
“It is water resistant”
“Great value”
“very soft material”
“Amazing safety features and maximum comfort”
“As described”
What buyers complain about
“Doesnt do its job”
“Inaccurate sizes”
“got under water when we first tried it”
“Poor quality product”
“Maybe the product material has since changed”
“Deceiving”
“USCG stamp not on it”
“kind of thin”
“Zipper breaks”
“Did not hold up my two year old”