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58

sweater skirt set

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 60Conversion 2Competition 97Returns 0Price range 91Avg price 95Brand share 95Review moat 82Quality gap 84

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.65

avg listing price — sweet spot $15–$100

Price range

Great$12.77–$55.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great350.75

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.7%

90-day search growth — must beat 0% to launch

Market size

Bad$79K

$79K/yr · 1.6M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.7%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

86 falling

Sellers

97

Top-5 brand share

39%

Open market

56%

  • GRECERELLE12%
  • KevaMolly8%
  • Opemiby8%
  • WIHOLL6%
  • Casly Lamiit5%
  • Fisoew5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7932%$2K3%$2K4%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 259 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.7% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Amazing fit”

Comfort-Overall18%

“Really comfortable”

Material Quality7%

“Good material”

Color7%

“Love the green color”

Soft Feel7%

“Feels soft and comfortable”

Quality-Overall6%

“Excellent quality”

Shape/Style5%

“Very flattering”

Value For Money2%

“Good value for money”

Pockets/Compartments2%

“roomy pockets”

Weight Light1%

“Lightweight and breathable”

What buyers complain about

Size-Overall31%

“Small shorts”

Material Quality4%

“Material is weird”

Quality-Overall3%

“Poor quality”

Shape/Style3%

“awkward shape”

Color3%

“a dirty color of yellow”

Waist Fit2%

“The waist felt a bit tight”

Advertised Vs Actual Product1%

“doesnt look like the picture or flatter”

Value For Money1%

“Not worth price”

Pockets/Compartments1%

“The pockets stick out”

Transparency1%

“SEE-THROUGH”

Top return reasons

Size-Overall50%
Length12%
Waist Fit10%
Material Quality6%
Color4%
Shape/Style3%
Hip Fit3%
Advertised Vs Actual Product2%
Chest Fit1%
Thin1%