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57

sweater skirt

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 67Conversion 1Competition 98Returns 0Price range 91Avg price 95Brand share 96Review moat 76Quality gap 84

Competition

Incredible7%

top-5 click share — an open shelf

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.64

avg listing price — sweet spot $15–$100

Price range

Great$12.77–$58.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great484.27

avg incumbent reviews — the moat a new listing must climb

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Market size

Bad$33K

$33K/yr · 962K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.5%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

120 rising

Sellers

139

Top-5 brand share

28%

Open market

68%

  • GRECERELLE10%
  • SOLY HUX5%
  • Tankaneo4%
  • WIHOLL4%
  • Verdusa4%
  • Opemiby4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3352%$6703%$1K4%$1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 419 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“it fits as expected”

Comfort-Overall16%

“Easy to wear”

Color7%

“Beautiful Colors”

Material Quality7%

“Good material”

Soft Feel6%

“Feels soft and comfortable”

Quality-Overall6%

“Nice quality set”

Shape/Style5%

“Beautiful dress”

Value For Money2%

“Great value”

Weight Light2%

“Lightweight and comfortable”

Stretchability/Expandability/Elasticity2%

“It has a good amount of stretch”

What buyers complain about

Size-Overall24%

“Small shorts”

Material Quality7%

“Material is weird”

Quality-Overall4%

“Cheaply made”

Color3%

“a dirty color of yellow”

Waist Fit3%

“Waist band is too tight”

Transparency3%

“see through”

Advertised Vs Actual Product2%

“Pictures are very deceiving”

Value For Money2%

“Looks expensive”

Shape/Style2%

“awkward shape”

Thickness2%

“Its thicker than expected”

Top return reasons

Size-Overall45%
Waist Fit12%
Length12%
Material Quality8%
Color4%
Shape/Style3%
Hip Fit2%
Advertised Vs Actual Product2%
Thin2%
Chest Fit2%