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60

surgical steel earrings

Worth a look

Shows sweet-spot pricing room ($9.82–$50.82), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 21Conversion 34Competition 76Returns 78Price range 85Avg price 68Brand share 79Review moat 47Quality gap 50

Price range

Great$9.82–$50.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 6% kills the launch gate

Market size

Great$919K

$919K/yr · 2.4M searches

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good$14.17

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,841.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

40

Top-5 brand share

56%

Open market

41%

  • limerencia28%
  • adoyi11%
  • RAVORING8%
  • FIASASO5%
  • GEMQUEEN5%
  • Gotumo3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$28K6%$55K9%$83K12%$110K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Quality earrings”

Comfort-Overall14%

“Cute and comfy”

Value For Money9%

“Great deal”

Size-Overall8%

“Fit exactly as portrayed”

Ease Of Use8%

“Easy to insert”

Allergies5%

“No more itching”

Durability4%

“So durable”

Color3%

“The colors are beautiful”

Advertised Vs Actual Product3%

“As advertised”

Brightness/Shine/Glow2%

“Beautiful sparkle”

What buyers complain about

Size-Overall27%

“Extremely small”

Allergies14%

“Rash”

Ease Of Use8%

“Hard to use”

Quality-Overall7%

“The quality is clearly not whats advertised”

Durability7%

“not very durable”

Color3%

“Inaccurate colors”

Fastener Quality2%

“The clasp is not good enough”

Value For Money2%

“Not worth the money”

Advertised Vs Actual Product2%

“picture is deceptive”

Thickness2%

“the gauge was too thick”

Top return reasons

Size-Overall50%
Advertised Vs Actual Product10%
Quality-Overall9%
Metal Authenticity6%
Color4%
Defective Material/Parts3%
Functionality-Overall3%
Wrong Dimensions2%
Ease Of Use2%
Shape/Style2%