super hero costumes for girls
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Price range
Great$8.86–$39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good981.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 393K searches
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
60
Top-5 brand share
67%
Open market
28%
- Rubies20%
- DC Comics18%
- iROLEWIN13%
- Marvel10%
- Ruikajia6%
- Disney5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies at Party City DC Comics Superheroes: Supergirl Costume Dress for Kids Girls Small
Rubies$28.374.4★1,040 rev
Marvel Spider-Man Toddler Girls T-Shirt Tulle Mesh Skirt and Scrunchie 3 Piece Outfit Set White/Pink 4T
Marvel$28.314.8★293 rev
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4
DC Comics$20.255.0★3 rev
iROLEWIN Superhero-Capes for Kids Superhero-Costumes for Girls Toddler Princess Dress-Up Big-Sister-Gifts Christmas Party Toy
iROLEWIN$17.454.6★404 rev
KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (4-PACK CAPES SET)
KARAZZO$14.904.7★1,602 rev
Newest
by launch date
Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US
Marvel$13.733,269 rev
Disney Girls Spider-man Fantasy Gown Nightgown SPIDER GOWN 4T
Disney$21.0221,893 rev
Marvel Spider-Gwen Ghost Spider Spidey Miles Morales Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
Marvel$19.756 rev
Marvel Spider-Man Girls Short Sleeve T-Shirt and Shorts Set for Big Kids
Marvel$19.329 rev
Rubies at Party City Supergirl 2026: Supergirl Costume Dress for Kids Girls Small
Rubies$39.9222 rev
Trending
90-day click momentum
DC Comics Justice League Little Girls Boxy Graphic Jersey Tee and French Terry Elastic Waist Skirt Outfit with Foil Supergirl Pink Wash 5
DC Comics$22.565.0★
Marendyee Girls Costume Dress 2T with Cape Toddlers Halloween Birthday Cosplay Outfit Blue
Marendyee$18.734.6★
DC Comics Justice League Little Girls Boxy Graphic Jersey Tee and French Terry Elastic Waist Skirt Outfit with Foil Supergirl Pink Wash 7-8
DC Comics$20.995.0★
Marvel Spider-Man Girls Short Sleeve T-Shirt and Shorts Set for Big Kids
Marvel$19.323.9★
Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 6 Years Pink
Ruikajia$18.734.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 10.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“It feels well made”
“Worth the money”
“Super Fun”
“Comfortable”
“It's durable and comfortable”
“Great material”
“The fabric is soft”
“the overall construction are vibrant”
“Exactly as pictured”
What buyers complain about
“the pants were a little short on him”
“Super used costume”
“Cheap quality”
“Runs small & very cheap material”
“Tore 2nd wear”
“very disappointed was a present for 9 year old”
“Not what I was expecting the fabric is not good quality”
“One of the bracelets came defective”
“its not worth the money”
“Super thin”