sunglasses with strap
Worth a lookShows demand growing +82.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$380K$380K/yr · 521K searches
Price range
Good$7.04–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Review moat
Bad6,476.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
39
Top-5 brand share
93%
Open market
3%
- Pilotfish33%
- Chums31%
- Croakies13%
- Costa Del Mar12%
- Frienda4%
- Buyisgle3%
- Open — no brand owns it (5 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costa C-Line Retainer Black 20in
Costa Del Mar$10.054.6★8,316 rev
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (16 Inch Tactical Black)
Pilotfish$11.284.4★17,896 rev
Chums Neoprene Classic Eyewear Retainer - Durable Floating Sunglasses Sport Strap (Black) One Size 12128100
Chums$7.914.4★2,615 rev
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Tactical Black)
Pilotfish$11.184.4★17,896 rev
Chums Orbiter Eyewear Retainer - Lightweight Stainless Steel Cable Sunglasses Strap for Men & Women (Black)
Chums$10.574.5★1,257 rev
Newest
by launch date
Floating Sunglasses Straps for Water 4 Pack Buoyant Glasses Retainer for Men Women Adjustable Floatable Eyewear Lanyard for Boating Kayaking Fishing Paddleboarding Beach Lake Pool
Anchor Glasses Straps$12.22641 rev
BANSTLE Eyeglasses Holder Strap - 3 Pcs Adjustable Eyewear String Lanyard Retainer - Sunglasses Strap for Men Women and Kids - Eyeglass Holders Around Neck - Black
BANSTLE$7.042,474 rev
Buyisgle Eye Glasses Holder Strap - Adjustable Sunglasses Straps Cords for Men Women - Eyeglass Holders Around Neck - Eyewear String Lanyard Retainer -2PCS14in Black
Buyisgle$8.821,847 rev
Buyisgle Eye Glasses Holder Strap - Sunglasses Straps Cords for Men Women Kids - Eyeglass Holders Around Neck - Eyewear String Lanyard Retainer - 2 PCSBlack
Buyisgle$8.883,986 rev
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Blaze Orange)
Pilotfish$11.1517,896 rev
Trending
90-day click momentum
Chums Slip Fit Rope Glasses Retainer - Unisex Adjustable Eyewear Holder Sunglasses Strap (Navy) One Size (12121105)
Chums$11.024.6★
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Pink Flamingo)
Pilotfish$10.994.4★
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (16 Inch Gunmetal Gray)
Pilotfish$11.194.4★
Pilotfish Premium Silicone Sunglasses Strap Adjustable Glasses Retainer with Unique Passthrough Design Universal Fit (Green)
Pilotfish$11.304.3★
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch The Original)
Pilotfish$11.474.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality, Secure strap for Glasses”
“Secure fit”
“As shown in picture”
“Very affordable”
“Incredibly comfortable”
“Good adjustable length of”
“They make my life so much simpler”
“doesn't fall off”
“Excellent holder”
“They don't break”
What buyers complain about
“to short”
“Break easily”
“Uncomfortable”
“Disappointing quality control”
“not comfy”
“Over priced for what it is”
“Did not work”
“after a while they start slipping around”
“Too thick at the ear”
“the cable is a little too stiff”