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58

sunglasses for teen boys

Worth a look

Shows a sweet-spot price point ($46.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 85Conversion 33Competition 77Returns 60Price range 55Avg price 95Brand share 4Review moat 25Quality gap 48

Avg price

Incredible$46.00

avg listing price — sweet spot $15–$100

Growth

Great+84.0%

90-day search growth — must beat 0% to launch

Competition

Great38%

top-5 click share — an open shelf

Market size

Good$735K

$735K/yr · 612K searches

Returns

Good2.6%

return rate — above 6% kills the launch gate

Price range

Good$13.07–$167.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,325.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

29

Top-5 brand share

98%

Open market

1%

  • Knockaround78%
  • KALIYADI11%
  • Oakley8%
  • TURBOPEP1%
  • ZENOTTIC1%
  • WearMe Pro1%
  • Open — no brand owns it (2 brands, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$22K6%$44K9%$66K12%$88K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.0% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Good value for money”

Quality-Overall21%

“Great quality glasses”

Size-Overall12%

“they fit comfortably”

Comfort-Overall8%

“Comfortable fit”

Weight Light5%

“These sunglasses are lightweight”

Color5%

“good shades”

Advertised Vs Actual Product4%

“As advertised”

Shape/Style3%

“Shape is good”

Durability2%

“Great product really durable and came quickly”

Strength2%

“Good sturdy glasses”

What buyers complain about

Quality-Overall25%

“Poor quality”

Size-Overall16%

“Tight”

Durability12%

“Broke really fast”

Value For Money6%

“Over priced”

Advertised Vs Actual Product5%

“False advertisement”

Material Quality3%

“The materials felt warped”

Strength3%

“Little flimsy”

Color2%

“it was black”

Shape/Style1%

“Personally, I didnt like the shape on my face, so I returned them”

Functionality-Overall1%

“now my glasses dont work”

Top return reasons

Size-Overall62%
Shape/Style6%
Quality-Overall6%
Advertised Vs Actual Product6%
Color6%
Value For Money2%
Material Quality2%
Width2%
Comfort-Overall2%
Product Condition1%