sun umbrella
Worth a lookShows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+173.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$9.60–$59.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Market size
Good$596K$596K/yr · 1.3M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,095.05avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
33
Top-5 brand share
66%
Open market
28%
- BAODINI25%
- G4Free12%
- Seniny11%
- umenice11%
- Repel Umbrella8%
- Yoobure5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
umenice UPF 50+ UV Protection Travel Umbrella Ultra Light Weight (Black)
umenice$27.984.5★2,845 rev
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
BAODINI$14.714.3★2,302 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$23.604.5★109,906 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue
Seniny$9.614.5★3,161 rev
Newest
by launch date
Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking
Chakipee$13.587 rev
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.63103 rev
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.96201 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.90318 rev
LEAGERA Sun Umbrella UV Protection - UPF 50+ Folding Pocket Umbrella for Travel Lightweight Portable Tiny Trendy UV Blocker Umbrellas for Women Girls
LEAGERA$9.85172 rev
Trending
90-day click momentumSeniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.904.2★
Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking
Chakipee$13.584.8★
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.634.6★
Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.724.5★
ECOBRELLA UPF 50+ UV Protection Umbrella Mini Travel Umbrella Compact Manual Open Small Sun Umbrellas For PurseBLACK color5
ECOBRELLA$13.334.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +173.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Solidly built”
“It fits my bag perfectly”
“easy to carry”
“Good value for the cost”
“The construction is durable”
“Works great for rain and sun”
“As described”
“Easy to carry”
“Compact and lightweight”
What buyers complain about
“Broke after one use”
“Not well made”
“Also, the handle is way too short”
“Very very hard to open”
“Not Sturdy”
“Way Too Heavy”
“Waste of money”
“Not accurate color”
“material is not good”
“Wouldn't recommend for real weather”