sun protection clothing women
Worth a lookShows demand growing +113.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+113.3%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.25avg listing price — sweet spot $15–$100
Price range
Great$6.04–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,042.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 1.4M searches
Returns
Bad6.5%return rate — above 6% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
92
Top-5 brand share
44%
Open market
51%
- MAGCOMSEN12%
- G Gradual9%
- Soothfeel9%
- Palmyth7%
- baleaf6%
- INOGIH5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 126 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★409 rev
IUGA Rash Guard for Women UPF 50+ SPF UV Protection Long Sleeve Workout Tops with Pockets Dry Fit Hiking Swim Shirt
IUGA$12.854.6★2,412 rev
INOGIH Women Sunblock-Fingerless Gloves UV-Sun-Protection Driving Non-Slip Outdoor Gloves for Women Girls
INOGIH$6.044.5★658 rev
Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black M)
G Gradual$15.054.6★3,388 rev
UV Shirts for Women Long Sleeve Shirts for Women Running Shirts Summer Shirt Hiking Shirts Women Sun Protection Shirts Fishing Shirts Black
MAGCOMSEN$11.194.6★4,554 rev
Newest
by launch date
Willit Womens Sun Hoodie UPF 50+ Long Sleeve Sun Shirts Lightweight SPF UV Hiking Fishing Swim Travel Shirts Pink L
Willit$28.2148 rev
BKRIVE Workout Tops for Women Quick Dry UPF 50+ Athletic Shirts Darkgray L
BKRIVE$9.40209 rev
Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)
Pudolla$17.5424 rev
Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active
Champion$16.8460 rev
Reebok Sun Hoodie for Women Long Sleeve Lightweight Rash Guard Sun Shirt SPF 50+ UV Protection Hiking Outdoor Active Black
Reebok$14.2146 rev
Trending
90-day click momentum
Columbia Womens PFG Tamiami II Long Sleeve Fishing Shirt White Medium
Columbia$39.714.6★
Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)
Pudolla$17.544.5★
Spring Summer Tops for Women Short Sleeve Hiking Shirts Athleisure Golf Shirt Beach Fashion Curved Hem Loose Fit V Neck Grey 2XL
XIEERDUO$9.084.4★
ASPO Womens UPF 50+ Sun Protection Jacket Hoodie Long Sleeve UV Shirts Lightweight Hiking Athletic Hoodies with Pockets White L
ASPO$19.024.8★
HUK Womens Standard Pursuit Long Sleeve Performance Shirt + Sun Protection Seagull
HUK$32.274.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +113.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“So comfortable”
“Breathable good quality”
“The color is pretty”
“The material is soft”
“Lightweight and breathable”
“Soft material”
“Excellent price”
“As described”
“Nice Workout Shirts”
What buyers complain about
“Too short”
“Not the best material”
“It feels thicker than it looks”
“Cheap”
“Does not look like the image”
“non-breathable fabric”
“pink is not pink”
“Very uncomfortable”
“Very long”
“not something to keep you warm”