summer jacket
Worth a lookShows demand growing +192.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+192.1%90-day search growth — must beat 0% to launch
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Great$9.22–$63.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad4,378.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 468K searches
Returns
Bad10.8%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
91 rising
Sellers
151
Top-5 brand share
22%
Open market
74%
- Soothfeel5%
- baleaf4%
- EVALESS4%
- Hanes4%
- Dokotoo4%
- HOTOUCH4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 193 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US
Hanes$14.574.2★59,813 rev
IDEALSANXUN Blazers for Women Business Casual Outfits Womens Spring Jacket 2026 Summer Clothes Lightweight Linen Jackets Cardigan Office Work Tops Grey L
IDEALSANXUN$37.334.1★879 rev
Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-LightBlue-L)
Unilexi$30.804.5★2,631 rev
EVALESS Casual Jacket for Women Lightweight Womens Spring Outfits Cute Floral Bomber Jackets Short Summer Outerwear for Womens Trendy 2026 Stand Collar Long Sleeve Zip Up Top Work Clothes Beige Large
EVALESS$36.624.2★858 rev
HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L
HOTOUCH$25.674.5★158 rev
Newest
by launch date
FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium
FARVALUE$23.1023 rev
Wrangler Authentics Womens Stretch Denim Jacket Off-White Medium
Wrangler Authentics$38.5823,529 rev
Stretch Denim Jacket Weathered Medium
Wrangler Authentics$40.4623,529 rev
Wrangler Authentics Womens Stretch Denim Jacket Olive X-Large
Wrangler Authentics$40.1223,529 rev
Mina Self Bomber Jacket Women Zip Up Blazer 2026 Spring Summer Grey Lightweight Business Casual Light Cute Dressy Trendy Fashion Work Office Womens Blazers Womens Suit Jackets Outwear JK001 Grey M
Mina Self$31.280 rev
Trending
90-day click momentum
Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M
Gacaky$21.164.6★
COOFANDY Mens UPF 50+ Light Jacket Full Zip Sun Protection Hoodie Long Sleeve Sun Shirts UV Fishing Hiking Athletic Running
COOFANDY$23.294.4★
Womens Packable Jacket - UPF 50+ Sun Protection - Arcadian in Pale Khaki
Coolibar$63.344.3★
FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium
FARVALUE$23.104.9★
Womens Short Sleeve Sweater Summer Thin Cardigan Loose Fit for Women Lightweight Jacket
ONLYSHE$14.304.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +192.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Nice lightweight”
“Beautifully made”
“Super comfortable”
“Color is as described”
“Material is soft”
“Excellent material”
“Definitely worth the price”
“As advertised”
“Nice style”
What buyers complain about
“Runs large”
“Poor quality”
“Cheap material”
“not thick ones either”
“Misleading colors”
“It is more sheer than I expected”
“Wrinkles easily”
“The sleeves are very long”
“Smells really bad”
“Zipper doesnt work great either”