summer fridays keychain cap
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,208.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.02–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.70avg listing price — sweet spot $15–$100
Market size
Bad$31K$31K/yr · 94K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
45
Top-5 brand share
64%
Open market
30%
- Maoolmht23%
- Sonnorel13%
- LAEKOU12%
- Rolitwils9%
- Limpskys7%
- LUHOHI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sonnorel Lip Gloss Keychain Compatible for Summer Fridays Lip Balm Lipgloss Cap and Holder Set 2 SET (White Cap Gold Keychain)
Sonnorel$6.934.4★140 rev
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★1,502 rev
Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain - Portable Lipgloss Case with Keyring
Rolitwils$6.274.7★253 rev
Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)
Maoolmht$6.174.2★244 rev
Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm Portable Keychain Holder (2 white)
Maoolmht$6.084.2★244 rev
Newest
by launch date
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.9778 rev
LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm
LUHOHI$6.75148 rev
lxuraduy Lip Gloss Holder Keychain Keychain Cap Compatible with Summer Fridays 0.5 oz & LANGIGE 0.35 oz Lip Balm (16)
lxuraduy$6.6910 rev
Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)
Maoolmht$6.17244 rev
LuneClat 2Pcs Keychain Cap Compatible with Summer Fridays - Cherry Strawberries Lipbalm Portable Holder for Lipsticks Cute Lipstick Case Charm for Bags Purses & BackpackNo Lip Balm
LuneClat$6.1113 rev
Trending
90-day click momentumKeychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)
Maoolmht$6.174.2★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)
Thread Wallets$9.044.6★
LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm
LUHOHI$6.754.6★
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
Demand
Weekly Amazon search volume, last 28 weeks — -35.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Amazing color”
“Great quality and fit the mini and regular size summer fridays lip balm”
“omg its soft on the lips and smells amazing”
“It was perfect and soothing”
“Moisturizing”
“great to create easy useful gifts”
“much less expensive”
“Key chain charm”
“Just like pictured”
What buyers complain about
“Breaks easily”
“very pricey”
“BUT A LITTLE LARGE”
“i wasnt expecting this to have a tint also it was super grainy feeling”
“arrived open and used”
“They are still dry in between applications”
“great idea just not as functional or sturdy as id like it to be”
“Rancid smell”
“Doesnt Work”
“sticky, makes my lips tacky”