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subway surfers costume

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Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 3Conversion 9Competition 44Returns 9Price range 80Avg price 92Brand share 79Review moat 59Quality gap 24

Avg price

Great$21.67

avg listing price — sweet spot $15–$100

Price range

Great$6.21–$51.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good1,124.46

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.8%

return rate — above 6% kills the launch gate

Market size

Bad$25K

$25K/yr · 170K searches

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

40

Top-5 brand share

56%

Open market

36%

  • SockFrenzy13%
  • Ginsiom12%
  • TYONMUJO12%
  • Mepase11%
  • Maiteenly8%
  • Vikidoky8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -44.3% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 207.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Fit is good”

Quality-Overall19%

“Great quality”

Value For Money9%

“And way cheaper than buying the jacket separately”

Material Quality8%

“Really nice material”

Shape/Style6%

“Love the nerdie style”

Color5%

“color spot on”

Advertised Vs Actual Product5%

“True to image”

Thickness3%

“Thick material”

Product Condition3%

“New vest great”

Warmth1%

“Soft and warm”

What buyers complain about

Size-Overall33%

“very small almost sized for a child”

Quality-Overall33%

“the quality is just bad”

Thickness17%

“Thicker material than I thought”

Top return reasons

Size-Overall58%
Chest Fit7%
Length7%
Shape/Style4%
Color3%
Waist Fit3%
Advertised Vs Actual Product3%
Value For Money2%
Shoulder Fit2%
Width2%