stranger things hat
Skip itSoft demand (-69.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$7.18–$42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good502.91avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 6% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 78K searches
Growth
Bad-69.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
17
Top-5 brand share
89%
Open market
6%
- Stranger Things42%
- DALIX18%
- The Goozler11%
- Bioworld10%
- SANTA CRUZ8%
- Vosaplk5%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solid Logo Adjustable Baseball Hat
Stranger Things$21.845.0★25 rev
DALIX Trucker Hat Three Toned Mesh Cap in Red White and Blue
DALIX$9.934.4★3,441 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Black
Stranger Things$19.954.9★18 rev
Hawkins Middle School - AV Club - Stranger - Vintage Retro Style Trucker Cap Hat (Red)
The Goozler$17.314.0★15 rev
SANTA CRUZ Stranger Things Hellfire Club Snapback Structured Hat Camo OS Unisex
SANTA CRUZ$37.415.0★3 rev
Newest
by launch date
Stranger Things Demogorgon Officially Licensed Adjustable Printed Baseball Hat Black
Stranger Things$24.570 rev
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.91660 rev
Spreadshirt Dustin Costume | Thinking Cap | Funny Trucker Hat One Size White/Blue
Spreadshirt$15.837 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Black
Stranger Things$19.9518 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Red/White/Royal Blue
Stranger Things$19.9618 rev
Trending
90-day click momentumStranger Things Demogorgon Officially Licensed Adjustable Printed Baseball Hat Black
Stranger Things$24.570.0★
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.914.7★
Hawkins Power and Light Adjustable Trucker Hat Unisex Baseball Cap for Men and Women Science Fiction Inspired TV Movie (US Alpha One Size Black)
Nukem Cap Company$18.800.0★
Solid Logo Adjustable Baseball Hat
Stranger Things$21.985.0★
Solid Logo Adjustable Baseball Hat
Stranger Things$21.985.0★
Demand
Weekly Amazon search volume, last 30 weeks — -69.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits perfectly”
“As expected”
“Product appeal”
“The material of the backpack is good quality”
“cheaper than others”
“I got it all right now so it comes in handy”
“Colors great”
“Love the shape of this cap”
“A great gift for Stranger Things fan”
What buyers complain about
“Not well made”
“There is a weird crease in the front of the hat”
“looks big on head”
“has an odor”
“Definitely not 100% cotton either”
“Misleading”
“Not made correctly”
“rough fabric”
“it was practically sandpaper against my skin”