stick umbrella
Worth a lookShows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list.
Avg price
Incredible$31.35avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$7.97–$123.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,080.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 119K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
95
Top-5 brand share
65%
Open market
31%
- Totes19%
- Wrzbest17%
- SoulRain11%
- Royal Walk10%
- G4Free7%
- Balios4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle
Totes$22.004.6★5,241 rev
SoulRain 48 Black Umbrella Stick Windproof Large Umbrellas for Rain Automatic Open for 2 Persons Classic Wooden Handle Durable Travel & Wedding Vintage Cane Umbrella for Men & Women(Black)
SoulRain$29.484.4★1,138 rev
2-in-1 Walking Sticks Umbrella - Windbreak Ribs Walking Cane Umbrella Lightweight Windproof Heavy-Duty Frame- Ideal Fathers Gift for Climbing Hiking Hanging Out on Raining
Wrzbest$32.994.4★99 rev
Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Wind Resistant Fast Drying Strong 16 Ribs Travel 120cm
Royal Walk$29.984.7★14,349 rev
SoulRain Plaid Umbrella 16 Ribs 48 Stick Umbrella Auto Open Vintage Cane Big Umbrella With Classic Wood Handle Windproof Unbreakable Strong Wind Resistant Umbrellas Adult(Grid Navy)
SoulRain$29.244.6★416 rev
Newest
by launch date
Fe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute
Fe Li Hua$7.9716 rev
RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Brown)
RONIARE$16.6121 rev
WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)
WBM$29.625 rev
Petal Shape Folding Compact Travel Umbrella With PU Leather-Wrapped Hook-Shape Handle/6 Ribs/Portable Parasol/Lightweight/UV Protection/UPF 50+/Rain Sun/Backpack/Car/Teflon Coating/Women Kids
erised's bifrost$14.0533 rev
Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection
Seniny$17.89531 rev
Trending
90-day click momentumFe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute
Fe Li Hua$7.974.3★
Wrzbest Stick 2-in-1 Self Defense Cane Umbrella Man Auto Open Long Handle Large Detachable Sturdy Walking Stick Man Crutch Umbrella for Fathers Day Elderly Men(Black)
Wrzbest$49.234.3★
WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)
WBM$29.624.8★
SOUQDWL Outdoors Walking Cane Umbrella Non Slip City-Safewalking Windproof Stick Umbrella Tourism Multifunction Crutch Umbrella Men Women E 83cm/32.6inch(D)
SOUQDWL$39.940.0★
Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle
Totes$24.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality is great”
“is a very convenient size”
“The build is sturdy”
“Its easy to open and close”
“good value”
“the design is beautiful”
“Great for this weather”
“Very good, Take care of the things you buy and they will last”
“Color is bright”
“It's handy to carry on walks”
What buyers complain about
“Broke After First Use”
“Quality issue”
“wouldnt stay open”
“the handle was coming off”
“would not fit in my backpack”
“not to be used under rain”
“Waste of money”
“BUT the stem is flimsy”
“Color is slightly darker in real life than what it shows here”
“Stitching is terrible”