step brothers wig
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good699avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.31–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 27K searches
Returns
Bad10.8%return rate — above 6% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Open market
0%
- FREE BEAUTY35%
- Canlierr29%
- Swiking28%
- Cossneer7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FREE BEAUTY Fluffy Afro Synthetic Clown Wig for Men Women Cosplay Anime Party Christmas Halloween Fancy Funny Wigs (Brown)
FREE BEAUTY$9.314.3★2,340 rev
Canlierr 2 Pcs Afro Wig Short Curly Rocker Party Afro Wig 70s 80s Synthetic Fluffy Cosplay Fancy Funny Wigs for Men Women (Black Brown)
Canlierr$19.164.1★57 rev
Swiking Mens Brown Afro Curly Wig for Male Guy Rocker Wig California Halloween Cosplay Costume Full Wigs
Swiking$21.724.1★547 rev
Swiking Mens Short Blonde Afro Curly Wigs Rocker Wig California Halloween Cosplay Costume Daily Male Synthetic Fibre Hair Wig (Blonde)
Swiking$22.934.1★547 rev
Cossneer 4Pcs Afro Wig Halloween Costume Curly Wig Men Short Black Brown Wig 70s 80s Rocker Wig with Glasses for Halloween Cosplay Party
Cossneer$10.794.7★4 rev
Newest
by launch dateCossneer 4Pcs Afro Wig Halloween Costume Curly Wig Men Short Black Brown Wig 70s 80s Rocker Wig with Glasses for Halloween Cosplay Party
Cossneer$10.794 rev
Swiking Mens Short Blonde Afro Curly Wigs Rocker Wig California Halloween Cosplay Costume Daily Male Synthetic Fibre Hair Wig (Blonde)
Swiking$22.93547 rev
Canlierr 2 Pcs Afro Wig Short Curly Rocker Party Afro Wig 70s 80s Synthetic Fluffy Cosplay Fancy Funny Wigs for Men Women (Black Brown)
Canlierr$19.1657 rev
Swiking Mens Brown Afro Curly Wig for Male Guy Rocker Wig California Halloween Cosplay Costume Full Wigs
Swiking$21.72547 rev
FREE BEAUTY Fluffy Afro Synthetic Clown Wig for Men Women Cosplay Anime Party Christmas Halloween Fancy Funny Wigs (Brown)
FREE BEAUTY$9.312,340 rev
Trending
90-day click momentumCossneer 4Pcs Afro Wig Halloween Costume Curly Wig Men Short Black Brown Wig 70s 80s Rocker Wig with Glasses for Halloween Cosplay Party
Cossneer$10.794.7★
Swiking Mens Short Blonde Afro Curly Wigs Rocker Wig California Halloween Cosplay Costume Daily Male Synthetic Fibre Hair Wig (Blonde)
Swiking$22.934.1★
FREE BEAUTY Fluffy Afro Synthetic Clown Wig for Men Women Cosplay Anime Party Christmas Halloween Fancy Funny Wigs (Brown)
FREE BEAUTY$9.314.3★
Swiking Mens Brown Afro Curly Wig for Male Guy Rocker Wig California Halloween Cosplay Costume Full Wigs
Swiking$21.724.1★
Canlierr 2 Pcs Afro Wig Short Curly Rocker Party Afro Wig 70s 80s Synthetic Fluffy Cosplay Fancy Funny Wigs for Men Women (Black Brown)
Canlierr$19.164.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 70.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They fit well”
“Amazing wigs for Halloween costumes”
“good value”
“they were very comfortable”