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steelers scarf

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 0Returns 29Price range 85Avg price 95Brand share 0Review moat 80Quality gap 25

Avg price

Incredible$26.26

avg listing price — sweet spot $15–$100

Price range

Great$9.58–$52.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great402.2

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.5%

return rate — above 6% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 17K searches

Growth

Bad-81.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Open market

0%

  • FOCO47%
  • LASTMINVIN39%
  • Allegra K15%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -81.6% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26FebMarMayAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 55.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Material Quality33%

“Beautiful scarf great material”

Value For Money33%

“Okay for price”

Thickness17%

“This is a very nice and thick scarf”

Quality-Overall17%

“I was absolutely surprised at the quality being it was so cheap”

Top return reasons

Color40%
Size-Overall17%
Shape/Style10%
Material Quality9%
Neck Fit6%
Advertised Vs Actual Product4%
Length4%
Design-Overall2%
Hip Fit2%
Stitch/Finish/Polish2%