star wars mask
Worth a lookShows a sweet-spot price point ($54.50 avg), but prices mostly outside the sweet spot ($6.50–$406.71) keeps it on the watch list.
Avg price
Great$54.50avg listing price — sweet spot $15–$100
Growth
Great+90.3%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Review moat
Good658avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 97K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.50–$406.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
216
Top-5 brand share
88%
Open market
10%
- STAR WARS56%
- Unique21%
- Karc4%
- Jazwares4%
- Sun-Staches3%
- Fun Costumes3%
- Open — no brand owns it (9 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unique Star Wars Masks & Button | Pack of 16 | Party Decorations | Birthday Decorations | Party Favors
Unique$9.934.7★415 rev
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)
Unique$8.954.2★65 rev
STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$24.354.8★49 rev
STAR WARS Mandalorian & Darth Vader Masks 2-Pack Roleplay Toys Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$19.504.4★81 rev
STAR WARS Boba Fett Electronic Mask with Sound Effects Toys for 5 Year Old Boys and Girls
STAR WARS$27.754.6★403 rev
Newest
by launch dateSTAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$24.3549 rev
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)
Unique$8.9565 rev
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (24)
Unique$11.9665 rev
STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.267 rev
Unique Star Wars Party Favors | Mega Pack | Officially Licensed | Masks Goodie Bags & Stickers | Galaxy Birthday Goodie Bag Fillers For Kids Classroom Rewards Party Games
Unique$9.863 rev
Trending
90-day click momentumUnique Star Wars Party Favors | Mega Pack | Officially Licensed | Masks Goodie Bags & Stickers | Galaxy Birthday Goodie Bag Fillers For Kids Classroom Rewards Party Games
Unique$9.863.8★
STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.264.2★
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (24)
Unique$11.964.2★
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large
Fun Costumes$398.215.0★
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Small/Medium
Fun Costumes$406.715.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.3% search growth over the last 90 days.Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Variety For A Great Value”
“Fits my face perfectly”
“Worth the money”
“So much fun”
“Excellent value for what will become a nice addition to my SW collection”
“Fun gift”
“As advertised”
“it usually doesnt break”
“Great Display piece”
“Very comfortable”
What buyers complain about
“Runs small”
“Absolute waste of money”
“Cheap and uncomfortable”
“WAY overpriced for the quality”
“Open box not new”
“hard to see”
“sound quality is awful”
“One thing I didnt appreciate was two of the masks had strings that were undone”
“Its thick,”
“Several mask the elastic was already broken on and not useable”