star pins
Worth a lookShows a thin review moat (55 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible55.26avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+147.4%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$6.07–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 146K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
69%
Open market
26%
- Lyrow36%
- Huquary9%
- Tichso9%
- DISCAO8%
- GKDFK7%
- Solsew5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 50pcs)
Lyrow$18.914.3★126 rev
Huquary 25/50set Gold Star Pins Bulk Gold Metal Y2k Motivational Pins Employee Appreciation Gift Include Pin Cards and Bag Thank You Gift(50set)
Huquary$22.374.6★7 rev
Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)
Tichso$8.105.0★8 rev
DISCAO 50/100/200/300/500 pieces small golden Star lapel pin Veterans Day Star pin Backpack Military Award pin Labor Day Fourth of July Memorial Day Star brooch costume decoration pins Clothes hats bulk (50)
DISCAO$9.504.6★80 rev
Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 100pcs)
Lyrow$28.884.3★126 rev
Newest
by launch dateTichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)
Tichso$8.108 rev
12 PCS Doing My Best Enamel Pin Gold Glitter Star Brooch Pin Metal Badges Lapel Pin Brooches Fashion Jewelry Accessories For For Backpack Hat Bag Jacket Coat Travel Gifts
HASRLWINS$9.844 rev
GKDFK Gold Star Pins Bulk Happy Face Enamel Pins Yellow Star Lapel Pin Five Star Badge Backpack Hat Bag Button Pins for Women Men (1)
GKDFK$6.243 rev
JarThenaAMCS 25 Pcs Gold Star Pins Metal Y2K Motivational Pins Gold Smile Star Patriotic Award Accessories for Back to School Students Clothes Hat Backpack Brooch Badge
JarThenaAMCS$10.233 rev
36 Set Gold Star Pins Employee Appreciation Gifts Pins Bulk with Greeting Cards and Bag for Coworker Thank You Employee Recognition Christmas Party Gifts
Wewounyl$15.791 rev
Trending
90-day click momentum
Cute Smile Star Enamel Lapel Pins Gold Star Pin Collar Hat Bag Shirt Clothing Brooch Novel Badge Gifts Jewelry (5 Pieces Smile Star)
GKDFK$13.374.7★
Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)
Tichso$8.105.0★
12 PCS Doing My Best Enamel Pin Gold Glitter Star Brooch Pin Metal Badges Lapel Pin Brooches Fashion Jewelry Accessories For For Backpack Hat Bag Jacket Coat Travel Gifts
HASRLWINS$9.845.0★
Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 100pcs)
Lyrow$28.884.3★
GKDFK Gold Star Pins Bulk Happy Face Enamel Pins Yellow Star Lapel Pin Five Star Badge Backpack Hat Bag Button Pins for Women Men (1)
GKDFK$6.245.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +147.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality”
“The color and design is consistent throughout the set”
“Bright and shiny and full of joy”
“exactly as described in the listing”
“They bring a huge smile to the recipient and me”
“they feel sturdy and well crafted”
“Good clasp”
“Look sharpe”
“We've had no trouble with these falling off”
“is just the right size. not too big”
What buyers complain about
“Clasps don't stay on”
“The pins do not work”
“The stars arrive all striped”
“wouldnt stay attached”
“Loose backs”
“The major dislike is that these are very cheap”
“I am disappointed the backs are hard to squeeze open”
“the poor quality material of the pin backing is so thin that TWO of these pins drove through the rear of the pin holder”
“Theyre not as thin as a normal thumbtack”