star of david necklace
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$7.64–$72.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good557.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$254K$254K/yr · 542K searches
Returns
Okay4.9%return rate — above 6% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
11
Top-5 brand share
85%
Open market
11%
- 555Jewelry50%
- Barzel15%
- Alef Bet by Paula9%
- LLWOM6%
- VASSAGO5%
- ASCOMY4%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
555Jewelry 2 Tone Stainless Steel Star of David Necklace for Men & Women Box Chain Star Of David Necklace Small Jewish Star Necklace 24 Inch Silver & Blue
555Jewelry$17.114.6★638 rev
Barzel 18K Gold Plated Crystal Star of David Charm Necklace (20)
Barzel$22.474.7★313 rev
555Jewelry Stainless Steel Star of David Necklace for Men Box Chain Star Of David Necklace for Women Small Jewish Star Necklace Mens Jewish Star Necklace 24 Inch Silver & Blue
555Jewelry$16.524.4★278 rev
LLWOM Dainty Gold Necklace-14K Gold Plated CZ Star Of David Necklace for Women Simple Jewelry Everyday for Women
LLWOM$12.934.6★815 rev
Barzel 18K Gold Plated Crystal Star of David Charm Necklace (24)
Barzel$22.584.7★313 rev
Newest
by launch date
Alef Bet by Paula 14k Yellow Gold Plated Sterling Silver 925 Star of David Chai Evil Eye Heart Charm Necklace Layering Adjustable Jewish Women Bat Mitzvah Hanukkah Birthday Gift Multi Charm
Alef Bet by Paula$72.204 rev
Alef Bet by Paula Sterling Silver Charm Necklace Dainty With Chai Evil Eye Jewish Star and Heart with Cz Gemstones for Daily Wear Teen to Adults
Alef Bet by Paula$68.404 rev
PAVOI 14K Yellow Gold Plated Star of David Pendant Necklace for Women | Dainty Cubic Zirconia Charm Religious Jewish Jewelry
PAVOI$16.34199 rev
LLWOM Dainty Gold Necklace-14K Gold Plated CZ Star Of David Necklace for Women Simple Jewelry Everyday for Women
LLWOM$12.93815 rev
HANLI 14K Gold Plated Star of David Necklace for Women - Dainty Jewish Star Jewelry for Women
HANLI$13.82476 rev
Trending
90-day click momentumAlef Bet by Paula 14k Yellow Gold Plated Sterling Silver 925 Star of David Chai Evil Eye Heart Charm Necklace Layering Adjustable Jewish Women Bat Mitzvah Hanukkah Birthday Gift Multi Charm
Alef Bet by Paula$72.203.0★
555Jewelry 2 Tone Stainless Steel Star of David Necklace for Men & Women Box Chain Star Of David Necklace Small Jewish Star Necklace 24 Inch Silver & Blue
555Jewelry$17.114.6★
Barzel 18K Gold Plated Crystal Star of David Charm Necklace (20)
Barzel$22.474.7★
Barzel 18K Gold Plated Crystal Star of David Charm Necklace (24)
Barzel$22.584.7★
555Jewelry 2 Tone Stainless Steel Star of David Necklace Box Chain for Men & Women Small Jewish Star Necklace 16 Inch Silver & Blue
555Jewelry$16.324.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Surprising quality I love this necklace”
“Its pretty”
“Every detail of it is just what I had imagined”
“Stunning necklace”
“Price was so very right”
“Dainty and solid”
“not too heavy”
“The size is perfect”
“Im impressed with the quality of the chain as well”
“Looks shiny,good quality I have been using while washing dishes”
What buyers complain about
“Great price for the teenagers so I order back ups because the chains break easily”
“Broke easily”
“Star not as thin as pictured”
“NOT WORTH THE PRICE”
“Does not look anything like on the pictures”
“more fragile than it appears in the photos”
“however the necklace is much smaller”