stanley keychain
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great353.26avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$2.04–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 380K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
31
Top-5 brand share
58%
Open market
37%
- Wchoicsy15%
- LUHOHI14%
- ERTUNA14%
- EROLPXE9%
- LAEKOU6%
- BIDEX5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EROLPXE Mini Tumbler Keychain for Stanley Cup Cute Mini Cup Keychain Chapstick Holder for Women Men Girls (Flower)
EROLPXE$7.944.6★193 rev
Wchoicsy 8 Pack Mini Tumbler Keychain for Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$16.904.5★277 rev
LUHOHI Accessories for Stanley Cup Pearl Chain Initial Accessoriess for Handle Stuff Decor Water Bottle Jewelry Tumbler Cute Simple Modern Personalized Name ID Decorations Letter Pink Tag A
LUHOHI$6.674.5★1,284 rev
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★1,502 rev
ERTUNA 16Pack Mini Tumbler Keychain Accessories for Stanley Cup 2 Way Cute Charms Chapstick Lip Balm Holder for Women Purse Handbag
ERTUNA$30.964.6★509 rev
Newest
by launch date
NCXFTP 4 Pack Mini Stanley Cup Keychain Keychain Chapstick Holder Portable Water Bottle Keychain for Daily Organization Mini Tumbler Keychain Chapstick Holder with Compact Design
NCXFTP$7.341 rev
12 Pcs Mini Tumbler Keychain for Cup Holder Key Chains 1.18 x 3.74 Bag Charms for Handbag Hold up to 3 x 0.8
Muyoka$15.352 rev
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.00277 rev
FALESOUL 10 PCS Mini Tumbler Keychain Accessories for Cup Cute Holder Key Chain Charms for Women Men Girls (10)
FALESOUL$11.814 rev
FAMIWIN 20PCS Mini Tumbler Keychains Accessories for Stanley Cup Chapstick Lip Balm Holder for Women Purse Handbag
FAMIWIN$29.3510 rev
Trending
90-day click momentum
Pyotivol 4Pack Mini Owala Keychain Chapstick Holder Key Chain Mini Stanley Cup Keychain for Women Man Girls Handbag Backpack(Black Blue & White)
Pyotivol$11.864.0★
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
LUHOHI Letter Charm for Stanley CupPearl Chain Accessories Stanley Cup Initial Charms for Handle Stuff Decor Water Bottle Jewelry Tumbler Cute Simple Modern Personalized Name ID Decorations (K)
LUHOHI$6.764.5★
NCXFTP 4 Pack Mini Stanley Cup Keychain Keychain Chapstick Holder Portable Water Bottle Keychain for Daily Organization Mini Tumbler Keychain Chapstick Holder with Compact Design
NCXFTP$7.345.0★
Pyotivol 4Pack Mini Owala Keychain Chapstick Holder Key Chain Mini Stanley Cup Keychain for Women Man Girls Purse Handbag Backpack(Pink Purple & White)
Pyotivol$12.304.0★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -30.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These mini tumbler keychains are well made”
“it fits nicely”
“also the key chain”
“Cute colors”
“Fun to give as gifts”
“easy to use”
“As shown”
“The value for the price is excellent”
“Theyre durable and last a long time”
“Cute and functional”
What buyers complain about
“Broke easily”
“BUT A LITTLE LARGE”
“kind of cheap”
“that shouldn't be apparent with the lighter colors”
“the plastic and make of them is slightly cheaper looking”
“the screw top feels pretty flimsy”
“poor value”
“One came already broken. keychain part”
“They are not wanting to stick right”
“Needs at least 1inch of handle to fit properly”