stanley chapstick holder
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good738.42avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.03–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.20avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 84K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
25
Top-5 brand share
55%
Open market
40%
- Desing Wish23%
- JimysCo15%
- WK IEASON7%
- Haevola6%
- Wchoicsy6%
- HEYSKAY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desing Wish Silicone Chapstick Holder with Cap Cover 0.6 Diameter Portable Lip Balm Holder Key Chain Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink
Desing Wish$5.844.6★353 rev
Set of 3 Pcs Accessories for 40oz Tumbler or other brands 40 OZ Tumblers (Cream)
JimysCo$5.984.6★250 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.154.8★78 rev
WK IEASON Lip Balm Holder Keychain Clip On PU Leather Lipstick Sleeve Pouch Lip Gloss Holder Lip Balm Sleeve Holder Keychain 3PCSLight Purple/Light Pink/Matte Beige
WK IEASON$7.274.7★101 rev
HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip
HEYSKAY$7.174.5★109 rev
Newest
by launch date
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.00277 rev
20 PCS Mini Tumbler Keychain for Stanley Cup Chapstick Holder Key Chain 1.18 x 3.74 Bag Charms for Women Men Hold up to 0.8 x 3
Muyoka$26.1116 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.1578 rev
Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS
Nevfal$6.0231 rev
COOKOOKY Keychain Holder for Chapstick Lipstick Lip Gloss Cute Lip Balm Keychain Holder with Clip (flower#1)
COOKOOKY$5.87422 rev
Trending
90-day click momentum
Desing Wish Silicone Chapstick Holder with Cap Cover 0.6 Diameter Portable Lip Balm Holder Key Chain Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Black
Desing Wish$5.954.6★
COOKOOKY Keychain Holder for Chapstick Lipstick Lip Gloss Cute Lip Balm Keychain Holder with Clip (flower#1)
COOKOOKY$5.874.8★
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.004.5★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.154.8★
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)
Thread Wallets$9.064.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -39.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to have one attached to everything so you always have chapstick available”
“They fit”
“Convenient”
“I love the colors”
“this is absolutely worth it”
“Perfect little gift”
“These are perfect for a cute keychain”
“seems pretty durable”
“better than expected”
“They seem decently made, and sturdy”
What buyers complain about
“Size-wise, these are small”
“kind of cheap”
“the plastic and make of them is slightly cheaper looking”
“kind of cheap”
“Broke”
“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”
“Needs at least 1inch of handle to fit properly”
“But the keychain part breaks off too easy”
“The neoprene smell does eventually dissipate”
“I lost my lip balm elastic”