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53

st anthony medal

Worth a look

Shows a sweet-spot price point ($26.00 avg), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 43Conversion 29Competition 67Returns 85Price range 82Avg price 95Brand share 81Review moat 72Quality gap 28

Avg price

Incredible$26.00

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Great$4.94–$106.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good621.45

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 74K searches

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

41

Top-5 brand share

54%

Open market

41%

  • YFN24%
  • Westmon Works11%
  • Ascona8%
  • I G J7%
  • Religious Gifts5%
  • Generic4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +14.2% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“It had good detail”

Size-Overall23%

“Nice size”

Advertised Vs Actual Product10%

“As Expected”

Design-Overall7%

“Beautifully done”

Value For Money6%

“Great value”

Gifting Purpose6%

“Was a great present for a boy's confirmation”

Strength4%

“This one feels sturdy and I love”

Durability4%

“It seems pretty durable so far”

Color3%

“Very Pretty”

Leather Quality3%

“Excellent leather book mark”

What buyers complain about

Size-Overall67%

“TOO SMALL”

Thickness11%

“Little thick”

Value For Money11%

“Not worth the price it fell off while working”

Top return reasons

Size-Overall53%
Advertised Vs Actual Product18%
Quality-Overall10%
Value For Money4%
Functionality-Overall4%
Metal Authenticity3%
Color2%
Brightness/Shine/Glow2%
Chain/Key Quality2%
Weight Heavy1%