squid game costume
Worth a lookShows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$30.76avg listing price — sweet spot $15–$100
Price range
Great$4.52–$75.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$399K$399K/yr · 1.9M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,672.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 6% kills the launch gate
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
45
Top-5 brand share
76%
Open market
20%
- Disguise30%
- Spirit Halloween19%
- Uisozsfeb10%
- Medtecs9%
- Masfrida8%
- KISSQIQI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 XL)
Uisozsfeb$30.483.9★35 rev
Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US
Disguise$19.164.0★948 rev
Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$40.174.3★12 rev
Medtecs Hazmat Suits - 6 Sizes Options (1 PC) - with Pocket - Fabric Passed AAMI Level 4 Disposable Coverall PPE Suit for Biohazard Chemical Protection - Full Body Protective with Hood
Medtecs$14.844.2★160 rev
Disguise unisex adult Squid Game Guard Costume Official Squid Game Jumpsuit and Triangle Mask Sized Costumes As Shown Standard US
Disguise$63.214.0★203 rev
Newest
by launch dateSpirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$40.1712 rev
Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$41.529 rev
Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD EXTRA LARGE Standard Multicolor
Spirit Halloween$41.2912 rev
ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask
ishenkea$19.5418 rev
INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored
INTIMO$65.1315 rev
Trending
90-day click momentum
Kids Cycling-Mask Balaclava Breathable Sun-Protection Windproof Face Covering Caps for All Season Boys Girls
INOGIH$4.994.5★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★
INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored
INTIMO$65.134.6★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)
Masfrida$14.364.3★
DarkCom Halloween Cosplay Squid Animal Onesie Christmas Pajamas Polar Fleece Homewear One Piece Sleepwear for Men Women Large
DarkCom$20.713.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 21.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality for price”
“Fits as it should”
“Lots of fun”
“Reasonably priced”
“Keeps him warm”
“Excellent Gift”
“Works great, just as advertised”
“Hasn't broken yet”
“Very bright”
“it's pretty comfortable”
What buyers complain about
“Was small”
“Stopped working”
“Terrible quality cheap made”
“The material is too thick around the nose”
“Uncomfortable”
“charging problem”
“Allergy on the neck”
“Cheap material”
“It smells”
“Suffocating and poor quality stitching”