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spongebob pajamas

Worth a look54/100

spongebob pajamas shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market/yr

$30K

Growth (1y)

+252.1%

Products

159

Brands

11

was 17 a year ago

Sellers

18

Price range

$9.17–$45.65

Returns

4.0%

Rating

4.6★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
82
×0.30
Competition
99
×0.20
Quality gap
26
×0.10
Returns
68
×0.10

Demand

Weekly Amazon search volume, last 82 weeks — +252.1% year over year.
26K13KPrime Day '25Spike '25Holiday '25Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Competition

29%Nickelodeon
  • Nickelodeon29%
  • COCO BRANDS26%
  • INTIMO13%
  • SPONGEBOB SQUAREPANTS13%
  • Bellabu Bear7%
  • Get Trend7%
  • Other (5 brands)6%

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen. 11 brands and 18 sellers compete here.

Brands

11 falling

was 17 a year ago

Sellers

18

Top 5 brand share

88%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 159 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Snug fit- size up”

Soft Feel14%

“Very soft and got delivered fast”

Quality-Overall13%

“Good Quality and Arrived On time”

Comfort-Overall13%

“They are comfortable”

Color6%

“Color is bright”

Gifting Purpose5%

“Gift”

Design-Overall4%

“The design is cute”

Value For Money3%

“The price is fair for the trademark of SpongeBob”

Weight Light2%

“This works especially well as a lightweight summer pajama set”

Advertised Vs Actual Product2%

“Looks just like the picture”

What buyers complain about

Size-Overall45%

“Absolutely size up”

Material Quality8%

“totally different materials”

Durability4%

“Rips easy”

Smell4%

“Bad chemical smell”

Shrinkage Resistance3%

“Shrinks”

Thickness2%

“A little thin”

Quality-Overall2%

“the quality isnt all there”

Arm Fit2%

“Fit is too slim on arms and stomach”

Flammable2%

“Flame retardant needs to go”

Value For Money1%

“It seemed a little expensive for summer pajamas”

Top return reasons

  • Size-Overall73%
  • Waist Fit6%
  • Length6%
  • Material Quality3%
  • Advertised Vs Actual Product2%
  • Feet Fit1%
  • Sleeve Fit1%
  • Width1%
  • Thigh Fit1%
  • Thin1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.