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spidey coloring book

Worth a look56/100

spidey coloring book shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($123K/yr) keeps it on the watch list.

Market/yr

$123K

Growth (1y)

+214.6%

Products

102

Brands

11

was 9 a year ago

Sellers

47

Price range

$4.28–$37.52

Returns

1.2%

Rating

4.7★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
78
×0.30
Competition
97
×0.20
Quality gap
24
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 75 weeks — +214.6% year over year.
2K1KSpike '25Prime Day '25Holiday '25Feb '25Apr '25Jul '25Oct '25Jan '26Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Competition

74%Marvel
  • Marvel74%
  • Disney9%
  • Crayola5%
  • Classroom Supply5%
  • Bendon3%
  • Stickerland2%
  • Other (5 brands)4%

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 11 brands and 47 sellers compete here.

Brands

11 rising

was 9 a year ago

Sellers

47

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 102 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Size-Overall13%

“Its the perfect size for my toddler”

Fun/Entertainment Experience11%

“Endless fun”

Color10%

“the colors were vibrant”

Gifting Purpose7%

“Easy gift”

Value For Money5%

“Great value”

Leak-Proof4%

“No spill”

Advertised Vs Actual Product3%

“Exactly as pictured”

Durability3%

“It's durable and comfortable”

Comfort-Overall3%

“Comfortable”

What buyers complain about

Size-Overall30%

“its a tad big”

Durability8%

“Broke 1st day”

Quality-Overall6%

“quality, and feels cheap for the price”

Leak-Proof6%

“Not totally leak proof”

Product Condition5%

“appeared to used”

Advertised Vs Actual Product4%

“Looks are deceiving”

Weight Heavy3%

“I expected it to be more heavy duty”

Length3%

“Tshirt length too short”

Functionality-Overall3%

“did not work”

Value For Money3%

“Not worth the price”

Top return reasons

  • Size-Overall57%
  • Material Quality6%
  • Length5%
  • Value For Money5%
  • Quality-Overall5%
  • Advertised Vs Actual Product5%
  • Waist Fit2%
  • Leak-Proof1%
  • Gifting Purpose1%
  • Product Condition1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.